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iRubric: 8th Gr. Be the Change PSA VIDEO rubric

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8th Gr. Be the Change PSA VIDEO Public Service Announcement Design and create a public service announcement to be shown to grades 4-7. Your spot should feature an issue in our community. Produce a PSA that will catch your audience's attention and convey the spirit of improving our community. The spot must include a voiceover, music, and superscript to accompany images. Finished products should be ready for presentation to the class by Thursday, February 20. Rubric Code: FC46A2 By amather Ready to use Public Rubric Subject: English Type: Project Grade Levels: 6-8

Public Service Announcement
	Excellent Exceeds the standard 100 pts	Good Meets the standard 87 pts	Fair Partially meets the standard 73 pts	Unsatisfactory Does not meet the standard yet 60 pts
Presentation Overall impression	Excellent Student's video presentation is exceptional. Project demonstrates mastery of continuity; Very appropriate to audience.	Good Student's video presentation is adequate. Much continuity is demonstrated. Appropriate to level of audience	Fair Student's video presentation is inaccurate or incomplete. Images display limited continuity. Not appropriate enough to audience.	Unsatisfactory Audio does not connect to video. Images do not display continuity. Presentation inappropriate to the audience. Video not ready by deadline.
Editing All the pieces selected to make up the production are well-chosen	Excellent Video has been carefully edited to include only the images and sounds that educate and persuade audience. Every moment of the audio and visual are well-chosen. Audio perfectly matches video.	Good Video has a couple of images or sounds that seem out of place or work against the message. Almost every moment of the audio and visual is well-chosen. Audio matches video well enough.	Fair Video has several images and sounds that distract from the message. Some of the audio and visual is well-chosen. Audio and video somewhat related.	Unsatisfactory Video needs much editing to eliminate images and/or sounds that are confusing or contradictory to the message.
Information within PSA Facts and information are accurate and bring message importance	Excellent Information is clear, accurate, and relevant to the assigned topic. The topic is fully covered.	Good Information is occasionally unclear, inaccurate, or irrelevant to the assigned topic. A few details are missing.	Fair Information is frequently unclear, inaccurate, or irrelevant to the assigned topic. Important details are missing.	Unsatisfactory A great deal of information is unclear, inaccurate, or irrelevant to the assigned topic. Major facts are missing.
Follow up information Gives audience encouragement and solutions to "Be the Change"	Excellent There is excellent and accurate follow up information and/or it is appropriate for the public service announcement.	Good There is some follow up information and it is appropriate for the public service announcement.	Fair There is limited follow up information and or it is somewhat inappropriate for the public service announcement.	Unsatisfactory There is no follow up information and/or it is inappropriate for the public service announcement.
Clarity of text All superscript and voiceover are correct regarding grammar, spelling and punctuation.	Excellent Video is neatly finished. No spelling and grammar mistakes in the superscript. Full credits are given at the end.	Good Only one clip of video is messy or incomplete. Few spelling and grammar mistakes in the superscript. Some credits are given at the end.	Fair Some of the video is messy or incomplete. Frequent spelling and grammar mistakes in superscript. One credit is given at the end.	Unsatisfactory Most or all of the video is messy or incomplete. Major spelling and grammar mistakes superscript. No credits are given.
Voiceover/Music Voiceovers and musical choices help to persuade audience to take action.	Excellent Voiceover and music are present and appropriate and have an impact on the emotional appeal of the public service announcement.	Good Voiceover and music are mostly appropriate to the public service announcement.	Fair Voiceover and music are inappropriate to the public service announcement.	Unsatisfactory Voiceover and music are missing.
Shot Quality and Creativity Camera work is creative and varied to emphasize message and engage audience.	Excellent Filming shows creativity and a range of shots that emphasize the different aspects of the message.	Good Filming is competent, and there are least three different kinds of shots.	Fair Filming is basic with few creative attempts and/or limited variety of shots.	Unsatisfactory Presentation is simplistic and uninteresting. Filming or presentation has no variety or creativity.

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persuade, educate, creative film

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