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Speech Analysis/Comparison Analysis of Persuasive Ad Assignment Rubric Code: FB7XC7 By julieprice Ready to use Public Rubric Subject: Communication Type: Assignment Grade Levels: 9-12, Undergraduate

Analysis of Speech/ Comparison of T 100 %
	Excellent (N/A)	Good (N/A)	Fair (N/A)	Poor (N/A)
Context/ideology/Purpose 20 pts	Excellent -Clear, logical, comprehensive discussion of the context and purpose of the message. -research includes an analysis of existing behaviors, norms, beliefs from a 2-3 sources <BR> - comprehensive research of prior campaigns from source or institution	Good -Discussion of the context and purpose of the message. -research includes discussion of either existing behaviors, norms,or beliefs from 1-2 sources<BR> - discussion of prior campaigns from source or institution	Fair -Incomplete discussion of the context or purpose of the message -discussion without research on existing behaviors, norms,beliefs.<BR> -may or may not include discussion or evidence from past campaigns	Poor -Incomplete or no discussion of the context or purpose of the message -Little or no discussion of existing behaviors, norms,beliefs.<BR> -may or may not include discussion or evidence from past campaigns
Source Credibility 20 pts	Excellent -Analysis of source credibility: discussion of methods used by the propagandist to establish resonance with target -Includes research regarding leadership structure of organization or propagandist<BR> -Discussion of multiple theories regarding source credibility<BR> -Analysis of source credibility in regards to effectiveness of message	Good - discussion of methods used by the propagandist -may or may not include methods to establish resonance with target -Discussion of structure of organization or propagandist without verification<BR> -Discussion of 1 or more theories regarding source credibility<BR> -Minimal analysis of source credibility in regards to effectiveness of message	Fair -Brief discussion of methods used by the propagandist <BR> -Little or no discussion of methods to establish resonance with target <BR> -Little or no Discussion of organization or propagandist <BR> -Minimal or no discussion of source credibility in regards to effectiveness of message.	Poor -Brief or superficial discussion of methods used by the propagandist <BR> -Incomplete or no discussion of organization or propagandist <BR> - no discussion of source credibility
Media Utilization Techniques 20 pts	Excellent -analysis includes complete description of media style, and propaganda techniques, why method of communication was used, expectations, effectiveness -discussion of how messages are linked to values, beliefs. etc... -student offers analysis of techniques -	Good -analysis includes description of media style, propaganda techniques, -student discusses method of communication but may include incomplete info on expectations, effectiveness, or how<BR> messages are linked to values, beliefs. etc...<BR> -Vague improvements of media use offered <BR> -	Fair -analysis includes description of media style ,with little discussion regarding expectations, effectiveness, or how messages are linked to values, beliefs. etc... -no improvements or adjustments of media use offered	Poor -analysis includes basic description of media style with little or no discussion of expectations, effectiveness. -no improvements or adjustments of media use offered
Effects of Message 20 pts	Excellent -clear, logical discussion of several propaganda theories related to effects, reactions, counterpropaganda, etc <BR> -student offers specific improvements to maximize effectiveness of message	Good - discussion of propaganda theories related to effects, reactions, counterpropaganda, etc <BR> -student offers vague or no improvements to maximize effectiveness of message-	Fair , -minimal discussion of propaganda theories, techniques and concepts <BR> - a cursory discussion of desired results or effectiveness<BR> -no suggestions for improvements	Poor -omission of discussion of propaganda theories, techniques and concepts <BR> - little or no discussion of desired results or effectiveness<BR> -no suggestions for improvements
AP/MLA style 20 pts	Excellent --Assignment is written using AP style and MLA citations in both paper and bibliography.<BR> -- No errors in format or punctuation,precise word choice.<BR> --No spelling or capitalization errors	Good --Assignment is written using AP style and MLA citations in paper and bibliography.<BR> -- 2 errors in format, citation or punctuation.<BR> -- Fairly effective word choice.<BR> --No more than 2 spelling or capitalization errors.	Fair --Assignment loosely follows AP style with MLA citations. Not all sources properly cited in both paper and bibliography.<BR> - Correct word choice. <BR> -- More than 3 format, spelling, punctuation or capitalization errors.	Poor -Assignment does not adhere to AP style and MLA citations.Not all sources properly cited in both paper and bibliography.<BR> -- More than than 4 errors in format, spelling, <BR> punctuation or capitalization errors.

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Research paper - emphasis on relevance of research

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