70 pts
77 pts
88 pts
100 pts
Convinces reader that business is sound and has opportunity for success
Basic Description-- Vision & Mission Stmt-- Legal form of Ownshp-- Business Objectives-- Location & Facilities
SWOT Analysis-- Identify Market Segments-- Competitive Analysis
Market Research-- Target Market-- Marketing Communications
Organizational Structure-- Staffing, including job descriptions, compensation, benefits, etc
Start-up Costs-- Estimated Sales & Profits
Clear, concise with logical sequence of information. -- Correct grammar, punctuation and spelling
Keeps the reader's attention-- Helps make plan visually attractive to reader