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LOGO DESIGN 
LOGO DESIGN
Conceiving a name for an imaginary product, product line, company, organization, etc. Several rough sketches are required for each of 4 different types of logos. Final full-page, full-colour artwork is required for each of 4 different types of logos.
Rubric Code: F9969X
By tlwheato
Ready to use
Public Rubric
Subject: Computers  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Logo Design Artwork
  INCOMPLETE

0 pts

(50-60%)

2 pts

(61-72%)

3 pts

(73-85%)

4 pts

(86-100%)

5 pts

COMMUNICATION

INCOMPLETE

Incomplete, not submitted or does not reflect task requirements.<BR>
Did not do all 4 logo types.<BR>
Did not participate in class discussions or distracted others from their work.
(50-60%)

Participated in some of the discussions.<BR>
<BR>
Logos show lack of connections in terms of what is being communicated visually. Graphics are not well related to the product/firm.
(61-72%)

Participated satisfactorily.<BR>
<BR>
Logos show some basic connections between what is seen and the nature of the product or company.
(73-85%)

Participated actively in relevant class discussions. Made a very good attempt to connect visual messages to the subject. A variety of ideas are communicated effectively.
(86-100%)

Student expressed self very effectively in discussion, rough work and final work.<BR>
Connections are well thought-out, showing much effort and creative expression.
APPLICATION

INCOMPLETE

Incomplete, not submitted or does not reflect task requirements.<BR>
Did not do all 4 logo types.<BR>
Did not use time wisely. Talked off-topic more than he/she worked.
(50-60%)

Underdeveloped. Not enough rough sketches. Missed important assignment task(s).<BR>
Lack of or inadequate use of colour. Final logos are messy and show lack of care.
(61-72%)

Logos are acceptably attractive, although a bit messy.<BR>
Colour is used inconsistently.<BR>
Some care and attention to detail is shown. All assignment tasks are complete.
(73-85%)

Logos are well developed, attractive, detailed and neat. Strong variation between different logo types shows effort in application. Colours used effectively.
(86-100%)

Logos are exceptional and appear professional. Student took time and care to produce exemplary work. Applied knowledge from lessons related to balance, layout, colours and style.
THINKING & INQUIRY

INCOMPLETE

Incomplete, not submitted or does not reflect task requirements.<BR>
Did not do all 4 logo types.<BR>
T/I process was extremely limited.
(50-60%)

Designs show very limited thought given to various project tasks. Designs are too similar to one another; lack of inquiry inhibited creativity.
(61-72%)

Limited thought and inquiry given to design process. Some success was shown in a few of the designs, but not all of them were followed-through. Creative process - satisfactory.
(73-85%)

Good insight shown into the creative design process. Thought given to style, relationships and variety of designs.
(86-100%)

In-process and final work is outstandingly creative and complex. Insight is well focused and shows a great deal of effort.
KNOWLEDGE & UNDERST.

INCOMPLETE

Incomplete, not submitted or does not reflect task requirements.<BR>
Did not do all 4 logo types.<BR>
Student does not know different types of logos.
(50-60%)

Work shows a great deal of confusion regarding the different logo types and basic design principles.<BR>
Assignment tasks were not well understood.
(61-72%)

Work shows a satisfactory, but limited or fundamental understanding of logo types, design principles and assignment tasks.
(73-85%)

Progressive knowledge and understanding demonstrated throughout the design process. Good attempt shown to integrate learning into design work.
(86-100%)

Knowledge and understanding of all aspects of the assignment as well as design principles is shown clearly through submitted work.





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