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- Lemonade Stand Business Plan 
Introduction to Business - Lemonade Stand Project
Rubric Code: F9393A
By jbaynard1
Ready to use
Public Rubric
Subject: Social Sciences  
Type: Assignment  
Grade Levels: K-5

Powered by iRubric Business Plan Capstone Project
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Company Description

Basic Description
Business Product or Service
Legal structure
Location & Facilities
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Marketing Plan

Product, Price, Place, Promotion
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Good

Above Expectations
Completed most content.
Fair

Meets Expectations
Missing most content
Poor

Does not meed expectations
Missed entire page.
Financial Plan

Start-up Costs
Estimated Sales & Profits
Excellent

Meets or Exceeds Highest Expectations
Completed all content for this area.
Excel spreadsheet with comments and graph completed in full.
Explained what you are doing with profits.
Accountants found your money management system to be outstanding.
Good

Above Expectations
Completed most content for this area.
One minor item missing.
Accountants found your finances organized.
Explained where profits would be going.
Fair

Meets Expectations
Missing most content.
Did not complete graph of profits.
Accountants found your finances unorganized and missing receipts.
Use of profits was not identified.
Poor

Does not meed expectations
Missed entire page.
Did not hand in financial information.
Did not explain what you would do with profits.
Accountants found many auditing flags and finances unorganized.
Creativity

Keeps the reader's attention
Helps make plan visually attractive to reader.
Excellent

Meets or Exceeds Highest Expectations
Completed an advertisement or business card for business.
Good

Above Expectations
Completed business plan but didn't add any advertisement.
Fair

Meets Expectations
met most requirements of business plan without advertisement.
Poor

Does not meed expectations
Didn't complete business plan or advertisement.
Business Stand

Business Stand is enticing to customers, clearly displays product and price of product
Excellent

Meets or Exceeds Highest Expectations
Business Stand is in great location, decorated neatly, Name of Business and Logo are clearly displayed as well as price of product.
Good

Above Expectations
Location of business stand is great, decorated neatly.
Name of Business and Logo are present but could be more appealing.
Price of product was clearly displayed somewhere on the stand.
Fair

Meets Expectations
Business Name and Logo are evident on stand.
Price is displayed.
Could be more creative and appealing and location is lacking.
Poor

Does not meet expectations
Stand is sloppy and poorly decorated.
Business logo is not evident nor is price of product.
Business name is unclear and uninviting to customers.
Little time or effort was put into this project






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