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iRubric: Marketing Plan rubric

iRubric: Marketing Plan rubric

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Marketing Plan 
Marketing Plan
Development of a marketing plan for a new or improved product or service
Rubric Code: F8ABXW
By tcoleman74
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Marketing Category - 70%
  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Marketing Research

Poor

Defines the problem.
Fair

Defines the problem; Analyes the situation. Collects data.
Good

Defines the problem; Analyes the situation. Collects, analyzes and organizes data.
Excellent

Defines the problem; Analyes the situation. Collects, analyzes organizes data and proposes solution/s or conclusion/s.
Mission Statement

Poor

Mission Statement is mentioned but not created.
Fair

Created Mission Statement but lacks purpose and focus.
Good

Created a long, (more than two sentences) Mission Statement.
Excellent

Created a short, (one or two sentences) Mission Statement.
SWOT/Competitive Advantage

Poor

Identified the business's strengths & weakness.
Fair

Identifies the business's strength, weakness, opportunity and threat.
Good

Somewhat identified the business's strengths, weakness, opportunities and threats external to the business.
Excellent

Clearly identified the business's strengths, weakness, opportunities and threats external to the business.
Marketing Strategy

Poor

Determined the target market.
Fair

Determined the target market, used market segmentation.
Good

Determined the target market, used market segmentation, and identified distribution channels.
Excellent

Determined the target market, used market segmentation, identified distribution channels and developed a marketing mix.
Features and Benefits

Poor

Group mentions features and benefits but fails to give examples or describes two or less features or their product or service and converts them into sizzling benefits.
Fair

Group identifies and describes two to three features of their product or service and converts them into sizzling benefits.
Good

Group identifies and describes four to five features of their product or service and converts them into sizzling benefits.
Excellent

Group identifies and describes six or more features of their product or service and converts them into sizzling benefits.
Advertising, Promotion

and Public Relations Campaign
Poor

Little discussion on how to advertise the product.
Fair

Used 1 creative way to advertise/promote the product.
Good

Created fictional ad/s for newspaper,magazine,
and outdoor ads. no public relations plan.
Excellent

Created ad/s for newspaper,magazine,
direct-mail, directory advertising and outdoor ads. Promotion and public relations plan.
Conclusion

Poor

No mention on why the product would be a success internally or externally
Fair

Very little explanation for why the product will be a success internally or externally.
Good

Good explanation of why the product will be a success internally or externally.
Excellent

Outstanding explanation of why the product will be a success, backed up with statistics. (Can be projected stats against your competitors)
Works Cites

Poor

A few references. 3-5, either correct or incorrect.
Fair

5-7 references, good MLA format.
Good

7-8 references, good MLA format
Excellent

10 or more references. Perfect MLA format.



Keywords:
  • Sales and Marketing Plan

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