iRubric: Persuasive Advertisement rubric

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Persuasive Advertisement Persuasive Advertisement The purpose of this assignment is to create an advertisement for your group product, using the assigned persuasive techniques. Rubric Code: F69353 By charissak Draft Public Rubric Subject: English Type: Project Grade Levels: 6-8

Persuasive Advertisement
	Poor 1 pts	Fair 3 pts	Good 5 pts	Total (N/A)
Medium Used:	Poor Print Ad __________	Fair Radio Announcement __________	Good Television Commercial __________	Total
Product	Poor The product is not obvious and the viewer cannot discern what is being advertised.	Fair The product is only obvious from a categorical perspective (e.g. food rather than the type of food).	Good The product is obvious upon viewing.	Total x 4 = __________
Persuasive Techniques	Poor Persuasive technique is not obvious upon viewing.	Fair Only one persuasive technique is obvious upon viewing.	Good Both persuasive techniques are obvious upon viewing.	Total x 4 = ____________
Images/ Target Audience	Poor The images add little to no clarity to the product and persuasion.<BR> The target audience is not apparent.	Fair The images add some clarity to the product advertisement and persuasion.<BR> The target audience is somewhat apparent.	Good The images clearly add to the advertising of the product and persuasion.<BR> The target audience is very apparent.	Total x 4 = _____________
Text/ Argument	Poor The presented text does not help communicate the product or persuasive message.	Fair The presented text helps to communicate the product or persuasive message.	Good The presented text clarifies the product and persuasive techniques and does not leave any questions in the viewer's mind.	Total x 4 = _____________
Neatness and presentation	Poor The advertisement presentation is sloppy, bland, and does not appeal to the eye in order to add to the product or persuasion.	Fair The advertisement presentation is neutral, neither encouraging or discouraging the product.	Good The advertisement presentation is creative and draws visual attention, adding to the product idea.	Total x 4 = ______________
Spelling/ Grammar	Poor 5 or more spelling &/or grammar errors.	Fair 3-4 spelling &/or grammar errors.	Good No more than 1 spelling &/or grammar errors.	Total