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Persuasive Advertisement
Persuasive Advertisement
The purpose of this assignment is to create an advertisement for your group product, using the assigned persuasive techniques.
Rubric Code:
F69353
By
charissak
Draft
Public Rubric
Subject:
English
Type:
Project
Grade Levels:
6-8
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Mobile Mode
Persuasive Advertisement
Poor
1 pts
Fair
3 pts
Good
5 pts
Total
(N/A)
Medium Used:
Poor
Print Ad
__________
Fair
Radio Announcement
__________
Good
Television Commercial
__________
Total
Product
Poor
The product is not obvious and the viewer cannot discern what is being advertised.
Fair
The product is only obvious from a categorical perspective (e.g. food rather than the type of food).
Good
The product is obvious upon viewing.
Total
x 4 = __________
Persuasive Techniques
Poor
Persuasive technique is not obvious upon viewing.
Fair
Only one persuasive technique is obvious upon viewing.
Good
Both persuasive techniques are obvious upon viewing.
Total
x 4 = ____________
Images/ Target Audience
Poor
The images add little to no clarity to the product and persuasion.<BR>
The target audience is not apparent.
Fair
The images add some clarity to the product advertisement and persuasion.<BR>
The target audience is somewhat apparent.
Good
The images clearly add to the advertising of the product and persuasion.<BR>
The target audience is very apparent.
Total
x 4 = _____________
Text/ Argument
Poor
The presented text does not help communicate the product or persuasive message.
Fair
The presented text helps to communicate the product or persuasive message.
Good
The presented text clarifies the product and persuasive techniques and does not leave any questions in the viewer's mind.
Total
x 4 = _____________
Neatness and presentation
Poor
The advertisement presentation is sloppy, bland, and does not appeal to the eye in order to add to the product or persuasion.
Fair
The advertisement presentation is neutral, neither encouraging or discouraging the product.
Good
The advertisement presentation is creative and draws visual attention, adding to the product idea.
Total
x 4 = ______________
Spelling/ Grammar
Poor
5 or more spelling &/or grammar errors.
Fair
3-4 spelling &/or grammar errors.
Good
No more than 1 spelling &/or grammar errors.
Total
Subjects:
English
Types:
Project
Assignment
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