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iRubric: Business Plan Capstone Project Rubric

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Business Plan Capstone Project Rubric Business Plan Capstone Project Rubric Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everythnig, including setting goals and writing a mission statement, developing the marketing plan, etc. Rubric Code: F67597 By sdlandow Ready to use Public Rubric Subject: Business Type: Project Grade Levels: Undergraduate

Business Plan Capstone Project 400 %
	Excellent 50 pts	Good 40 pts	Fair 30 pts	Poor 20 pts
Executive Summary 50 pts Convinces reader that business is sound and has opportunity for success	Excellent Meets or Exceeds Highest Expectations	Good Above Expectations	Fair Meets Expectations	Poor Does not meed expectations
Company Description 50 pts Basic Description Vision & Mission Stmt Legal form of Ownshp Business Objectives Location & Facilities	Excellent Meets or Exceeds Highest Expectations	Good Above Expectations	Fair Meets Expectations	Poor Does not meed expectations
Industry Analysis 50 pts SWOT Analysis Identify Market Segments Competitive Analysis	Excellent Meets or Exceeds Highest Expectations	Good Above Expectations	Fair Meets Expectations	Poor Does not meed expectations
Marketing 50 pts Market Research Target Market Marketing Communications	Excellent Meets or Exceeds Highest Expectations	Good Above Expectations	Fair Meets Expectations	Poor Does not meed expectations
Operations 50 pts Organizational Structure Staffing, including job descriptions, compensation, benefits, etc	Excellent Meets or Exceeds Highest Expectations	Good Above Expectations	Fair Meets Expectations	Poor Does not meed expectations
Financials 50 pts Start-up Costs Estimated Sales & Profits	Excellent Meets or Exceeds Highest Expectations	Good Above Expectations	Fair Meets Expectations	Poor Does not meed expectations
Plan Organization 50 pts Clear, concise with logical sequence of information. Correct grammar, punctuation and spelling	Excellent Meets or Exceeds Highest Expectations	Good Above Expectations	Fair Meets Expectations	Poor Does not meed expectations
Creativity 50 pts Keeps the reader's attention Helps make plan visually attractive to reader	Excellent Meets or Exceeds Highest Expectations	Good Above Expectations	Fair Meets Expectations	Poor Does not meed expectations