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iRubric: Economics for Business Digital Video production rubric

iRubric: Economics for Business Digital Video production rubric

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Economics for Business Digital Video production 
The Power of Media - Media Arts ASM4O1 Mr. DiFlorio
Analysis, identification and creation of economic elements used for Mr. Trump's speech introduction.
Rubric Code: F622C4
By angela_edel
Draft
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric The Power of Power of Media
Identifying and creating a digital video production with economic concepts.
  Below Basic

Needs Improvement

1 pts

Basic

Fair

2 pts

Proficient

Satisfactory

3 pts

Advanced

Excellent

4 pts

Econ Concept

Analyze and Identify the elements used to convey the economic message.
Below Basic

Economic concept does not show sufficient analysis. Team has not Analyzed or Identified the elements used to convey the economic message. Source is not cited.
Basic

Economic concept shows some evidence of analysis. Team has attempted to Analyze or Identify the elements used to convey the message. Source ad is at least partially referenced.
Proficient

Economic concept shows sufficient evidence of analysis. Team has analyzed and identified the elements used to convey the message to a good degree. Source ad is referenced.
Advanced

Economic concept shows significant evidence of analysis. Team has analyzed, identified, and reflected on, the elements used to convey the message to a strong degree. Source is referenced correctly.
Planning

Correctly plan and organize the production of the digital video.

(Inquiry)
Below Basic

Insufficient planning of production. No evidence of design plan. Design theme is incoherent.
Basic

Some evidence of planning. Some evidence of design plan exists. Design theme is referenced but is vague.
Proficient

Evidence of planning is apparent. Sufficient evidence of design plan exists. Design theme is illustrated.
Advanced

Evidence of detailed planning is apparent. Detailed evidence of design plan exists. Design theme is clear and evident in final product. Story board is complete and effective.
Process

Knowledge of correct computer software techniques.

(Knowledge)
Below Basic

Little evidence that computer software was used correctly. Little evidence that images are created, arranged and edited in a purposeful manner.
Basic

Some evidence that computer software was used correctly. Some evidence that images are created, arranged and edited in a purposeful manner.
Proficient

Evidence that computer software was used correctly. Evidence that images are created, arranged and edited in a purposeful manner.
Advanced

Evidence of advanced computer software technique. Evidence that images are created, arranged and edited in a purposeful manner and are effective in conveying message.
Quality

Appearance and finishing touches.

(Application)
Below Basic

Little or no evidence of attention to finishing touches. Appearance does not convey a realistic level of technical proficiency. Appearance is below class standard.
Basic

Some evidence of attention to finishing touches. Appearance approaches a realistic level of technical proficiency. Appearance approaches class standard.
Proficient

Evidence of attention to finishing touches. Appearance conveys a professional level of technical proficiency. Appearance is at class standard.
Advanced

Abundant evidence of attention to finishing touches. Appearance displays a professional level of technical proficiency. Appearance exceeds class standard.
Production

Correct and efficient production process

(Application)
Below Basic

Produces an initial and final product with some assistance.
Teamwork and time management needs improvement.
Basic

Produces an initial and final product with prompting.
Teamwork and time management is inconsistent.
Proficient

Produces an initial and final product independently. Effective teamwork and efficient time management is demonstrated.
Advanced

Produces an initial and final product independently. Uses feedback to refine work. Effective teamwork and time management .
Graphics

Do all of the graphics explain the requirements?
Below Basic

Choice of images do not match the project.
Basic

Two or more of the graphics do not match the project
Proficient

Graphics are included and show some understanding of the project.
Advanced

Graphics clearly show understanding of the project.
Flow of Graphics

Do the photos flow smoothly from one to the next?
Below Basic

Flow of graphics is difficult for viewer to follow (too fast, too slow, choppy, etc.)
Basic

Several of the graphics flow too quickly, too slowly, begin or end in unimportant parts of the photo, etc.
Proficient

Most of the graphics flow together in a way that is pleasing to the viewer (overall look of video shows care went into its creation).
Advanced

All of the photos flow smoothly from one to the next resulting in a project that creates a desire for a second or third viewing.
Narration

Does the narration explain the economic concept?
Below Basic

No narration.
Basic

The narration shows little understanding of the concepts.
Proficient

Narration shows some understanding of the concepts.
Advanced

Narration shows total understanding of the concepts.
Voice

Is the team audible and speaking clearly?
Below Basic

Voice is not audible.
Basic

Viewer can hear some of the narration with some difficulty.
Proficient

Viewer can hear most of the narration with little difficulty.
Advanced

Viewer can understand all of the narration with no difficulty.
Soundtrack

Does the music enhance the viewing pleasure?
Below Basic

The music choice and volume work together to enhance the viewing of the video.
Basic

The viewer notices the music choice and/or the volume because one or the other distracts from the story.
Proficient

The music choice is appropriate to the story and the volume is low enough to hear but not distract from the narration.
Advanced

The music choice and volume work together to enhance the viewing of the video.



Keywords:
  • Analyze, Identify, Create, Persuade, Branding, Digital images, Graphic Design, Audio, Video


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