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iRubric: The Business Plan rubric

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The Business Plan The Business Plan MGMT 1105 - Business Plan Rubric Code: F3W74C By kareninger Ready to use Public Rubric Subject: Business Type: Project Grade Levels: (none)

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	Poor (N/A)	Fair (N/A)	Good (N/A)	Very Good (N/A)	Excellent (N/A)
Business Plan Components 30 points	Poor Incomplete sentences, poor use of grammar and punctuation in over half of Plan. No order or system of components in Business Plan.1-6 Components of Business Plan are addressed.	Fair Incomplete sentences, fair use of grammar and punctuation in one fourth to one half of Plan. Erratic order/system of components in Business Plan. 7 Components of Business Plan are addressed.	Good Complete sentences, good use of grammar and punctuation in Plan. Order of components in Business Plan is systematic. 8 Components of Business Plan are addressed.	Very Good Complete sentences, correct use of grammar and punctuation. Order of components in Business Plan is concise and systematic. 9 Components of Business Plan are addressed.	Excellent Complete sentences, correct use of grammar and punctuation. Business Plan is written in concise and systematic format. The 10 Components of Business Plan are addressed.
Quality of Information 35 points	Poor No supporting research pertaining to the venture, business, industry, competion. Ineffective description of venture or business idea.	Fair Minimum supporting information pertaining to the venture, business, industry, competition. Incomplete description of venture or business idea.	Good Defense of venture/business plan supported by business/industry information Description of venture/business idea.	Very Good Defense of venture/business plan supported by business/indusry information Complete description of venture/business idea.	Excellent Supporting information pertaining to venture. Complete and descriptive synopsis of venture/business idea.
Sign and Logo 15 points	Poor Creativity is nonexistence.	Fair Moderate use of charts, graphs and pictures. Creativity is at minimum.	Good Use of charts, graphs, and pictures. Effective use of creativity with graphics.	Very Good Charts, graphs and pictures enhance scope of Business Plan. Effective use of creativity with grahics.	Excellent Creativity is used through effective/informative charts and graphs. Pictures are used to enhance quality of business proposal/plan.
Commercial 20 points	Poor No Commercial is presented	Fair Commercial does not relate to business at all.	Good The commercial at a minimum conveys an understanding of the business.	Very Good Commercial is creative; Gives [pertinent information to audience.	Excellent Commerciall captures the audience's attention.