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Personality Profile Assessment
Personality Profile Assessment
This is a rubric for assessing personality profiles (feature stories) in an undergrad public relations course.
Rubric Code:
F3W6X4
By
JohnEM
Ready to use
Public Rubric
Subject:
Communication
Type:
Writing
Grade Levels:
(none)
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Criterion
EXPERT 100% WOW!
50 pts
MASTERED 85% GOOD
42.5 pts
MASTERY NOT YET REACHED
35 pts
POOR / OMITTED
0 pts
Organization & Structure
20 %
EXPERT 100% WOW!
*Structure & organization of the release is clear and easy to follow. * Paragraph transitions are present and logical and maintain the flow of thought throughout the paper. *Sentences are short (no more than 25 words, usually). *Paragraphs are short (no more than three sentences).
MASTERED 85% GOOD
*Structure & Organization of the release is easy to follow. * Paragraph transitions are presented and maintain the flow throughout the paper.
MASTERY NOT YET REACHED
*Structure & Organization and structure detract from the message of the writer. * Paragraphs are disjointed and lack transition of thoughts. *Sentences are choppy (too short) or wordy (too long).
POOR / OMITTED
News Value
15 %
EXPERT 100% WOW!
*Extreme amount of interest in the person generated as a result of the story. *Person profiled comes to life for the reader. *Extremely clear why people should get to know the person profiled; story is interesting and valuable for people who did not already know person.
MASTERED 85% GOOD
*Significant interest in the person generated as a result of the story. *Person profiled comes to life for the reader. *Somewhat clear why people should get to know the person profiled; story is interesting and valuable for people who did not already know person.
MASTERY NOT YET REACHED
*Some interest in the person generated as a result of the story. *Person profiled in 2-D. *Unclear clear why people should get to know the person profiled; story holds little interest and value for people who did not already know person.
POOR / OMITTED
*Reader is left wondering why story was written; no news value. *Story holds no interest and value for people who did not already know person.
Headline
10 %
EXPERT 100% WOW!
*Headline is catchy; makes reader want to jump right into story. * Distills the essence of the news point of a story. *Is positive and specific. *Contains strong, active verbs and short, simple words.
MASTERED 85% GOOD
*Headline entices reader to go on to the lead to determine if the story is worth reading. *Contains strong, active verbs and short, simple words.
MASTERY NOT YET REACHED
*Headline is mechanical. *Headline is either too long or too short. *Headline is vague (leaves reader wondering what the story is about).
POOR / OMITTED
Lead & Opening Grafs
15 %
EXPERT 100% WOW!
*Draws in the reader; makes reader want to read more. *Is intriguing & memorable. *Local angle addressed (WII-FM).
MASTERED 85% GOOD
*Lead is okay; reader is not drawn in immediately, but is after the first few grafs. *Local angle addressed (WII-FM).
MASTERY NOT YET REACHED
*Lead is cluttered or flabby. *Lead is ho-hum; reader is not drawn in at all. *Lead sounds mechanical (fill-in-the-blank). *Leaves reader unsure WII-FM.
POOR / OMITTED
Format
10 %
EXPERT 100% WOW!
*Release follows designated format guidelines. *Release is the appropriate length as described for the assignment.
MASTERED 85% GOOD
*Release follows designated format guidelines. *Release is under or over the word length as described for the assignment.
MASTERY NOT YET REACHED
*Release lacks the designated format. *Release is inadequate in length.
POOR / OMITTED
AP Style & General Grammar
30 %
EXPERT 100% WOW!
*AP Style followed wonderfully! *No more than one AP Style or grammar error. *Rules of grammar, usage, and punctuation are followed; spelling is correct. *Language is clear and precise; excellent sentence structure.
MASTERED 85% GOOD
*AP Style followed somewhat. *Contains two or three AP Style errors. *Contains two or three grammatical, punctuation and spelling errors. *Language is clear; good sentence structure.
MASTERY NOT YET REACHED
*AP Style not followed. *Contains four or five AP Style errors. *Contains four or five grammatical, punctuation and spelling errors. *Language frequently unclear; no sentence structure.
POOR / OMITTED
*AP Style not followed. *Contains six or more AP Style errors. *Contains six or more grammatical, punctuation and spelling errors. *Language frequently unclear; no sentence structure.
Keywords:
public relations journalism news
Subjects:
Business
Communication
English
Humanities
Journalism
Types:
Homework
Project
Assignment
Writing
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