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iRubric: SEO Audit and Recommendations Document rubric

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SEO Audit and Recommendations Document 
Rubric Code: F2WCXA9
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: Undergraduate, Graduate

Powered by iRubric SEO Audit and Recommendations Document
  Does not Meet Expectations

1 pts

Meets Excpetations

2 pts

Exceeds Expecations

3 pts

Language Quality of the Report
Report Organization
1 pts

Does not Meet Expectations

Report did not include the three sections (Executive Summary, Metrics, Recommendations)
Meets Excpetations

Report included two sections (Metrics, Recommendations)
Exceeds Expecations

In addition to the two sections, learner included an executive summary in the beginning of the report
Report Language Clarity
1 pts

Does not Meet Expectations

Report language was not clear and included many spelling and grammatical mistakes. SEO terminology was not used correctly.
Meets Excpetations

Learner's language was clear with few spelling and grammatical mistakes. Some SEO terminology was used.
Exceeds Expecations

Report language was clear with no spelling or grammatical mistakes. SEO terminologies used appropriately when needed.
Report Executive Summary (or key take aways)
1 pts

Does not Meet Expectations

Learner did not include an executive summary at the beginning.
Meets Excpetations

Learner included a very brief executive summary of the report that reflects some of the key take away.
Exceeds Expecations

Learner included a well-written executive summary of the report which tackles all the important take away points.
Technical Quality of The Report
Reported Metrics
1 pts

Enter description

Does not Meet Expectations

Report was empty or contained less than 50% of the required metrics
Meets Excpetations

Learner included the following required metrics in the report: website speed, titles, URLs, Meta Descriptions, Website Security, Content Quality, Link Audit, Mobile Friendliness.
Exceeds Expecations

The learner included the required metrics in the report in addtion to extra metrics (such as... note: we might want to take some of the metrics from 'met expectation' to 'this section' - come up with new metrics)
Report Recommedations
1 pts

Enter description

Does not Meet Expectations

Learner did not include any meaningful recommendations in the report
Meets Excpetations

Learner included at least 2 recommendations that are justified based on the SEO audit
Exceeds Expecations

Learner Included 3 or more recommendations that are justified based on the SEO audit




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