iRubric: SEO Audit and Recommendations Document rubric

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SEO Audit and Recommendations Document Rubric Code: F2WCXA9 By mhabib Ready to use Public Rubric Subject: Business Type: Assessment Grade Levels: Undergraduate, Graduate

SEO Audit and Recommendations Document
	Does not Meet Expectations 1 pts	Meets Excpetations 2 pts	Exceeds Expecations 3 pts
Language Quality of the Report
Report Organization 1 pts	Does not Meet Expectations Report did not include the three sections (Executive Summary, Metrics, Recommendations)	Meets Excpetations Report included two sections (Metrics, Recommendations)	Exceeds Expecations In addition to the two sections, learner included an executive summary in the beginning of the report
Report Language Clarity 1 pts	Does not Meet Expectations Report language was not clear and included many spelling and grammatical mistakes. SEO terminology was not used correctly.	Meets Excpetations Learner's language was clear with few spelling and grammatical mistakes. Some SEO terminology was used.	Exceeds Expecations Report language was clear with no spelling or grammatical mistakes. SEO terminologies used appropriately when needed.
Report Executive Summary (or key take aways) 1 pts	Does not Meet Expectations Learner did not include an executive summary at the beginning.	Meets Excpetations Learner included a very brief executive summary of the report that reflects some of the key take away.	Exceeds Expecations Learner included a well-written executive summary of the report which tackles all the important take away points.
Technical Quality of The Report
Reported Metrics 1 pts Enter description	Does not Meet Expectations Report was empty or contained less than 50% of the required metrics	Meets Excpetations Learner included the following required metrics in the report: website speed, titles, URLs, Meta Descriptions, Website Security, Content Quality, Link Audit, Mobile Friendliness.	Exceeds Expecations The learner included the required metrics in the report in addtion to extra metrics (such as... note: we might want to take some of the metrics from 'met expectation' to 'this section' - come up with new metrics)
Report Recommedations 1 pts Enter description	Does not Meet Expectations Learner did not include any meaningful recommendations in the report	Meets Excpetations Learner included at least 2 recommendations that are justified based on the SEO audit	Exceeds Expecations Learner Included 3 or more recommendations that are justified based on the SEO audit