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ADVERTISEMENT
BANNER ADVERTISEMENT
Students will create an advertisement promotion for banner ads in school. Advertisement pitch should include content & usefulness of a sales technique. Students will also provide a sale pitch their knowledge of the advertising technique. Tell WHAT the purpose of the advertisement is.
Rubric Code:
F24XCAX
By
kingjgatchalian
Ready to use
Public Rubric
Subject:
Business
Type:
Presentation
Grade Levels:
9-12
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Mobile Mode
Advertisement
FAIR
14 pts
GOOD
16 pts
VERY GOOD
18 pts
EXCELLENT
20 pts
FOLLOWING DIRECTIONS
FAIR
Rarely follows directions.
Minimal attention to detail.
GOOD
Partially follows directions.
Incomplete or inconsistent detail within artwork.
VERY GOOD
Follow the directions most of the time.
Artwork contains essential details.
EXCELLENT
Thorough understanding of directions.
Great attention to detail throughout artwork.
INFORMATION
FAIR
Missing or incorrect information for three or more components
GOOD
Missing or incorrect information for two components
VERY GOOD
.Missing or incorrect information for one component
EXCELLENT
Contains main points, details, pricing, placement and use.
SALES TECHNIQUE
FAIR
Little variety; not unique; Uses no sales technique to persuade audience.
GOOD
Print, or visuals are not totally effective; may look as if it was done hurriedly. Uses very little sales techniques to persuade audience.
VERY GOOD
Effective use of a print, visuals (catches attention, but not right away). Has little use of an sales technique used in class
EXCELLENT
Highly effective use of print, visuals to grab the buyer's attention. Uses an advertising technique discussed in class
OVERALL DESIGN
FAIR
Messy/full of white noise; inadequate text or script - either too sparse or too wordy; images missing or too small, uninteresting or unclear
GOOD
Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Sales pitch is not well executed.
VERY GOOD
Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Sales pitch is well executed.
EXCELLENT
Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive, audio is appealing. Sales pitch is very well executed.
Keywords:
magazine advertisement, radio advertisement, television advertisement, adjectives
Subjects:
Business
English
Math
Social Sciences
Vocational
Types:
Project
Presentation
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