iRubric: ADVERTISEMENT rubric

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ADVERTISEMENT BANNER ADVERTISEMENT Students will create an advertisement promotion for banner ads in school. Advertisement pitch should include content & usefulness of a sales technique. Students will also provide a sale pitch their knowledge of the advertising technique. Tell WHAT the purpose of the advertisement is. Rubric Code: F24XCAX By kingjgatchalian Ready to use Public Rubric Subject: Business Type: Presentation Grade Levels: 9-12

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	FAIR 14 pts	GOOD 16 pts	VERY GOOD 18 pts	EXCELLENT 20 pts
FOLLOWING DIRECTIONS	FAIR Rarely follows directions. Minimal attention to detail.	GOOD Partially follows directions. Incomplete or inconsistent detail within artwork.	VERY GOOD Follow the directions most of the time. Artwork contains essential details.	EXCELLENT Thorough understanding of directions. Great attention to detail throughout artwork.
INFORMATION	FAIR Missing or incorrect information for three or more components	GOOD Missing or incorrect information for two components	VERY GOOD .Missing or incorrect information for one component	EXCELLENT Contains main points, details, pricing, placement and use.
SALES TECHNIQUE	FAIR Little variety; not unique; Uses no sales technique to persuade audience.	GOOD Print, or visuals are not totally effective; may look as if it was done hurriedly. Uses very little sales techniques to persuade audience.	VERY GOOD Effective use of a print, visuals (catches attention, but not right away). Has little use of an sales technique used in class	EXCELLENT Highly effective use of print, visuals to grab the buyer's attention. Uses an advertising technique discussed in class
OVERALL DESIGN	FAIR Messy/full of white noise; inadequate text or script - either too sparse or too wordy; images missing or too small, uninteresting or unclear	GOOD Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Sales pitch is not well executed.	VERY GOOD Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Sales pitch is well executed.	EXCELLENT Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive, audio is appealing. Sales pitch is very well executed.