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iRubric: Logo Design rubric

iRubric: Logo Design rubric

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Logo Design 
Rubric Code: F248CX3
Draft
Public Rubric
Subject: Arts and Design  
Type: Exam  
Grade Levels: 6-8

Powered by iRubric Logo Design
  Excellent

10 pts

Good

8 pts

Fair

6 pts

Poor

4 pts

Very Poor

2 pts

Meet the client’s requests

Excellent

Fully meets all client specifications and requests
Good

Meets most client requests with minor omissions.
Fair

Meets some client requests but lacks key elements.
Poor

Meets few client requests and misses several key elements.
Very Poor

Does not meet client requests.
Identifiable design

Excellent

Instantly recognizable and clearly conveys the brand.
Good

Mostly recognizable and conveys the brand well.
Fair

Somewhat recognizable but may confuse viewers.
Poor

Difficult to recognize and does not clearly convey the brand.
Very Poor

Not recognizable.
The logo can be used in various sizes

Excellent

Maintains clarity and detail at all sizes.
Good

Maintains clarity and detail at most sizes.
Fair

Loses some clarity or detail at smaller or larger sizes.
Poor

Loses significant clarity or detail at different sizes.
Very Poor

Not versatile, and loses clarity/detail at any size.
Memorable unique ideas

Excellent

Highly memorable and completely unique, stands out from competitors.
Good

Mostly memorable and unique, somewhat stands out.
Fair

Somewhat memorable, and has some unique elements but may blend in with competitors.
Poor

Not very memorable, lacks unique ideas.
Very Poor

Not memorable or unique.





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