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Persuasive Speech 
This is a grading rubric for a persuasive public speech based on Monroe's Motivated Sequence, delivered without power point.
Rubric Code: F23W8X8
Draft
Public Rubric
Subject: Communication  
Type: (Other)  
Grade Levels: Undergraduate

Powered by iRubric Persuasive Speaking
  Failed to Complete

0 pts

Needs Improvement

1 pts

Satisfactory

3 pts

Excellent

5 pts

Topic Selection

Failed to Complete

The topic is not persuasive or is inappropriate in scope (either too broad or too narrow)
Needs Improvement

The topic is persuasive, but nothing is done to make topic relevant and interesting to audience.
Satisfactory

The topic is persuasive; speaker only partially makes the topic relevant and interesting to audience.
Excellent

The topic is persuasive and the speaker makes the topic relevant and interesting to the audience in every phase of the speech: intro, body and conclusion.
Introduction

Failed to Complete

The speaker has no attention catching device, no understandable thesis, and no preview. Speaker does not establish credibility.
Needs Improvement

Speaker only slightly catches the audience's attention. Thesis is stated, but not clear. No discernible preview included. Speaker does not establish credibility.
Satisfactory

Speaker catches the attention of the audience; thesis is stated. Preview is given, but not necessarily followed throughout the speech.
Credibility not established.
Excellent

The speaker catches the attention of the audience and clearly states the thesis. Speaker's credibility is established Speaker includes a preview that is clear and follows it throughout the speech.
Organization

Failed to Complete

The speech has no discernible organization.
Needs Improvement

Speech has a somewhat logical order, but does not follow Monroe's Motivated Sequence.
Satisfactory

Speech has a logical order, but does not include all the steps of Monroe's Motivated Sequence.
Excellent

The speech clearly follows all the steps of Monroe's Motivated Sequence (Attention; Problem/Need; Satisfaction; Visualization; Call to Action).
Body

Failed to Complete

Key ideas are not explained, or inadequately explained. Less than 3 main points. No transitions or internal summaries
Needs Improvement

Speech has less than 3 main points. Key ideas are explained. No transitions or internal summaries.
Satisfactory

Speech has at least 3 main points. Key ideas are explained. Some transitions. No internal summaries.
Excellent

Speech has at least 3 main points (problem, solution, visualization. Key ideas are clearly explained. Clear transitions and internal summaries between points.
Sources / Supporting facts

Failed to Complete

Speaker does not use supporting materials (facts, statistics, quotations, etc) Speaker does not cite sources.
Needs Improvement

Speaker uses some supporting materials. Does not cite sources.
Satisfactory

Speaker provides supporting material for main points but does not cite sources or cites less than 3 sources.
Excellent

Speaker provides supporting material for all main points. Citation of at least 3 sources. Source material is appropriate for topic.
Conclusion

Failed to Complete

The speaker ends the speech abruptly and without finality. No discernible call to action.
Needs Improvement

The speaker ends the speech with a conclusion, but does not review main points, restate the thesis or have a sense of finality. No call to action.
Satisfactory

Speaker ends the speech with a conclusion but is missing one of the following: review of main points, restatement of thesis, a sense of finality or call to action.
Excellent

Conclusion includes restatement of thesis, review of main points and a sense of finality. Conclusion identifies and requests a specific action from the audience.
Vocal Delivery

Failed to Complete

Speaker uses no vocal variety; speaks in a monotone. Lack of enunciation. Mispronunciations.
Needs Improvement

Speech is understandable, but speaker uses too many vocal pauses (uhs or ums); words are used repeatedly (like, you know) words are mispronounced; Lack of enunciation
Satisfactory

Speech is delivered in conversational manner with appropriate volume, vocal variety, rate and enunciation. Only isolated examples of vocal pauses or mispronunciations.
Excellent

Speech is delivered in conversational manner with appropriate volume, vocal variety, rate and enunciation. Speech is free of mispronunciations and verbal pauses are not noticeable.
Eye Contact / Body language

Failed to Complete

The speaker lacks eye contact and reads speech directly from notes.
Needs Improvement

Speaker maintains only partial eye contact; mostly reads directly from notes, there is very little movement to express ideas.
Satisfactory

Speaker maintains eye contact throughout speech, but frequently reads from notes. There is correct body language.
Excellent

Speaker maintains consistent eye contact throughout speech, only occasionally glancing at notes. Exceptional body language.
Outline / Pre-writing

Failed to Complete

No outline turned in.
Needs Improvement

The 2 Templates or outline are turned in, but do not seem to be in the correct format.
Satisfactory

The 2 Templates or outline are turned in, and in correct format.
Excellent

The 2 Templates or outline are turned in, typed and in correct format.




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