iRubric: Marketing Campaign rubric

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Marketing Campaign Students will take a product and create a marketing campaign for that product. They should incorporate the four P's of marketing in their presentation. Students should assume the role of a Marketing consulting firm and present their plan to the owners of the product. Rubric Code: EX6629B By dlaw2828 Draft Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Enter rubric title Students will take a product and create a marketing campaign for that product. They should incorporate the four P's of marketing in their presentation.
	Poor 1 pts	Fair 5 pts	Good 10 pts
Product	Poor Does not explain product. Does not explain the purpose of the product.	Fair Explains product, but does not show its purpose.	Good Product is explained and purpose is clear.
Placement	Poor It is not clear from the presentation where the product will be sold.	Fair Only one place is shown in where to place product.	Good Multiple placements are show in a comprehensive plan.
Price	Poor Price is not mentioned.	Fair Price is mentioned but no rationale is show for why it is priced at that level.	Good Price is mentioned. The Target group is identified and strong rationale is given for that price point.
Promotion	Poor No example of promotion is give.	Fair One way the product is going to be promoted is given and not explained in detail.	Good A strong example of promotion is show. Students have created something that would promote this product.