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iRubric: Product Placement in Movies rubric

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Product Placement in Movies Movie Scene Recreation Use movie making techniques to place a product into a scene of a movie. Movie project should consider using a script, narrations, b-roll, interviews, full credits, or any other element to contribute to the final product. Rubric Code: EAXA59 By mrthompson Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: 6-8

Product Placement in Movies
	Excellent/Oscar 100 pts	Good/Independent 95 pts	Fair/"B" movie 75 pts	Poor/Amateur 55 pts
Cinematography	Excellent/Oscar Filming is steady, easy to see and depicts realilty of the subject filmed. Lighting is good. Close-ups, pans and other filming techniques are used.	Good/Independent Filming is acceptable. Lighting is ok. Close-ups, pans and other filming techniques are used somewhat.	Fair/"B" movie Filming is sporadic and doesn't follow any reliable angles. Lighting is poor.	Poor/Amateur No real thought given to film angles, length, lighting.
Audio	Excellent/Oscar Audio is easy to understand; music matches mood and words are easily understood; volume level does not change.	Good/Independent Audio is acceptable; music matches mood and words are understood; volume level varies.	Fair/"B" movie Audio is muddled or distracting.	Poor/Amateur No real thought or effort given to audio.
Product Placement	Excellent/Oscar Product placement is subtle but noticeable. Product is attractive or made to be attractive.	Good/Independent Product placement is somewhat obvious. Product made somewhat desirable.	Fair/"B" movie Product placement missing or too obvious. Product not used in a way that is attractive to viewers.	Poor/Amateur Name brand products, stores are services not used.
Editing	Excellent/Oscar Editing is used to create good film pacing.	Good/Independent Editing used in some sc	Fair/"B" movie Editing left shots longer than 20 seconds camera angle.	Poor/Amateur Little or no thought given to editing the film to improve pacing.
Plot	Excellent/Oscar Plot has beginning, middle and end. Using character and scene development. Has rising action, climax and resolution.	Good/Independent Plot has beginning, middle and end. Simple character and scene development. Has limited rising action, climax and resolution.	Fair/"B" movie Plot follows basic storytelling techniques.	Poor/Amateur Plot does use basic storytelling techniques.