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iRubric: Visual Analysis PowerPoint Rubric

iRubric: Visual Analysis PowerPoint Rubric

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Visual Analysis PowerPoint Rubric 
Visual Analysis Rubric
Students are asked to study and analyze the visual (advertisement) using rhetorical techniques with reference to course material as appropriate.
Rubric Code: E85864
By mmaurno
Ready to use
Public Rubric
Subject: Humanities  
Type: Project  
Grade Levels: Undergraduate

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  Absent

60 pts

Minimal

70 pts

Developing

80 pts

Competent

90 pts

Excellent

100 pts

Questions and directions

Absent

Does not address the questions posed by the assignment. Is mostly a surface summary or a description without analysis.
Minimal

Addresses a few questions posed in the assignment but leaves most unaddressed. The visual is not analyzed sufficiently to make a solid point.
Developing

Addresses some questions posed in the assignment but omits others that are relevant to the visual. Overall discussion of the techniques but not focused.
Competent

Addresses most relevant questions posed in the assignment. At least one focus area of rhetorical analysis is clearly portrayed.
Excellent

Addresses all relevant questions posed in the assignment with depth and completeness. At least two focus areas of rhetorical analysis are used throughout.
Observations

Absent

Makes no specific or descriptive observations of the visual.
Minimal

Makes few specific or descriptive observations of the visual.
Developing

Makes some observations of the visual, but they remain vague and generalizing; they do not tie to broader claims or ideas.
Competent

Observations of the visual are often specific and descriptive, but they may not tie clearly to broader claims or ideas.
Excellent

Observations of the visual are highly specific, descriptive, and clearly tied to broader rhetorical techniques.
Analysis

Absent

Does not analyze the visual in light of visual observations, rhetorical techniques or critical analysis.
Minimal

Analysis is limited; may resemble a "laundry list" of features unconnected with larger ideas or may get off-topic.
Developing

Analysis of the work is attempted but is not sufficiently supported bypersonal visual analysis combined with with critical observations.
Competent

Draws together personal visual analysis and one critical source to support analysis, but may not do so consistently or persuasively.
Excellent

Draws together personal visual analysis and critical observations through the use of two or more sources to support a persuasive, clear analysis that ties in to course material as relevant.
Creativity and Presentational Style

Absent

Presentation is off-topic or just a summary of the visual.
Minimal

Presentation needs more graphics and lacks creativity; it touches on the argument but almost no persuasiveness. Explanations are not included.
Developing

Presentation contains graphics but needs some creativity in presentation; it advances the argument with a minimal amount of persuasiveness and rhetorical techniques. Explanations are in a separate script or in the notes center of the PowerPoint but slides may be full of words.
Competent

Presentation is attractive, graphic rich, and creative; it advances the argument with a fair amount of persuasiveness and rhetorical techniques. Explanations are in a separate script or in the notes center of the PowerPoint and not part of the slides.
Excellent

Presentation is attractive, graphic rich, and highly creative; it advances the argument with persuasiveness and rhetorical techniques. Explanations are in a separate script or in the notes center of the PowerPoint and not part of the slides.
Mechanics

Absent

No attempt at MLA style and contains many errors in grammar and spelling in the slides and/or the notes/script, if present.
Minimal

MLA style is barely present and contains many errors in addition to many grammatical or spelling errors in the slides and the notes or script.
Developing

Attempt at MLA style but contains a fair amount of errors in addition to some grammatical or spelling errors in the slides and the notes or script.
Competent

Good MLA style of citations with minimal grammatical or spelling errors in the slides and the notes or script.
Excellent

Outstanding MLA style of citations with almost no grammatical or spelling errors in the slides and the notes or script.




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