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iRubric: Print Media Design Portfolio rubric
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Print Media Design Portfolio
Digital Media Design Portfolio
Student develops a print media kit using DTP (business card, flyer, letterhead, newsletter, brochure and more)
Rubric Code:
E8552B
By
smithcr_
Ready to use
Public Rubric
Subject:
Vocational
Type:
Project
Grade Levels:
9-12
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Desktop Mode
Mobile Mode
Design Project Outcomes
Advanced
5 pts
Proficient
4 pts
Basic
3 pts
Below Basic
2 pts
Design & Concepts
Advanced
The artwork is planned carefully; understanding of all concepts and instructions is clearly demonstrated.
The student shows complete understanding , and use of the elements and principles of design.
Proficient
The artwork is planned carefully; understanding of most concepts and instructions is demonstrated.
The student shows some understanding , and use of the elements and principles of design.
Basic
The art work is planned adequately; understanding of some concepts and instructions demonstrated.
The student shows little concept of the principles and elements of design.
Below Basic
The artwork shows little evidence of understanding the concepts and instructions.
The student is unclear in their thinking and doesn't fully demonstrate using the elements and principles of design.
Skill & Use of Art/Graphics
Advanced
The use of graphics shows advance understanding of use of Art as a design element,with clear attention to purpose. Graphics are used to support the message.
Proficient
The use of graphics shows average understanding of use of Art as a design element,with clear attention to purpose. Most art has been used to support the message.
Basic
The use of graphics shows some understanding of use of Art as a design element,with clear attention to purpose. May have used graphics, but some do not support message and may distract.
Below Basic
The use of graphics shows minimal understanding of use of Art as a design element,with clear attention to purpose. Not many graphics are used or may not support message.
Creativity & Originality
Advanced
Media Kit demonstrates original idea and has developed a business logo, motto and color scheme that is present throughout the media kit.
Proficient
Media Kit demonstrates average use of a developed a business logo, motto and color scheme that is present in most of elements throughout the media kit.
Basic
Media Kit demonstrates original idea with some use of a business logo, color scheme and motto that may be present in a few of the itmes in the media kit.
Below Basic
Media Kit demonstrates minimal use of a developed a business logo, motto and color scheme that is present in mosst of elements throughout the media kit.
Organization & Structure
Advanced
Excellent
- Neat, clean and well-designed presentations.
- All boards are correctly sized.
-Excellent choice of work variety
-Exceptional display; very professional.
Proficient
Good
-Clean and overall well designed
- 1-2 pieces that should have been included was missing, or some of the pieces show could have been omitted.
- Could use some slight improvement, but student made a good effort to display their work professionally.
Basic
Fair
- Display is fair, but lacks structure.
- Lacks consistency and needs improvement.
- Student didn't include the correct selections, or didn't have enough variety in their work.
Below Basic
Below average
- little thought was given to the design of individual boards
-little organization is present on the display
- needs vast improvement
- Little effort made to include the correct selection of work
Presentation/Packaging
Advanced
Excellent
-All items included
-Submitted in a Report Cover
Proficient
Good
-Student was dressed professionally
- Student rarely wandered from his/her display and left guests alone
- Student mostly interacted with and engaged visitors in conversation about their work
Basic
Fair
-Student was dressed semi-professionally or-
- Student wandered from work on occasion
- Student sometimes engaged visitors in conversation about their work on his/her computer
Below Basic
Poor
-Missing more than 3 elements
-Made little to no effort to submit work correctly
Keywords:
print media design portfolio
Subjects:
Arts and Design
Vocational
Types:
Project
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