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iRubric: Print Media Design Portfolio rubric

iRubric: Print Media Design Portfolio rubric

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Print Media Design Portfolio 
Digital Media Design Portfolio
Student develops a print media kit using DTP (business card, flyer, letterhead, newsletter, brochure and more)
Rubric Code: E8552B
By smithcr_
Ready to use
Public Rubric
Subject: Vocational  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Design Project Outcomes
  Advanced

5 pts

Proficient

4 pts

Basic

3 pts

Below Basic

2 pts

Design & Concepts

Advanced

The artwork is planned carefully; understanding of all concepts and instructions is clearly demonstrated.
The student shows complete understanding , and use of the elements and principles of design.
Proficient

The artwork is planned carefully; understanding of most concepts and instructions is demonstrated.
The student shows some understanding , and use of the elements and principles of design.
Basic

The art work is planned adequately; understanding of some concepts and instructions demonstrated.
The student shows little concept of the principles and elements of design.
Below Basic

The artwork shows little evidence of understanding the concepts and instructions.
The student is unclear in their thinking and doesn't fully demonstrate using the elements and principles of design.
Skill & Use of Art/Graphics

Advanced

The use of graphics shows advance understanding of use of Art as a design element,with clear attention to purpose. Graphics are used to support the message.
Proficient

The use of graphics shows average understanding of use of Art as a design element,with clear attention to purpose. Most art has been used to support the message.
Basic

The use of graphics shows some understanding of use of Art as a design element,with clear attention to purpose. May have used graphics, but some do not support message and may distract.
Below Basic

The use of graphics shows minimal understanding of use of Art as a design element,with clear attention to purpose. Not many graphics are used or may not support message.
Creativity & Originality

Advanced

Media Kit demonstrates original idea and has developed a business logo, motto and color scheme that is present throughout the media kit.
Proficient

Media Kit demonstrates average use of a developed a business logo, motto and color scheme that is present in most of elements throughout the media kit.
Basic

Media Kit demonstrates original idea with some use of a business logo, color scheme and motto that may be present in a few of the itmes in the media kit.
Below Basic

Media Kit demonstrates minimal use of a developed a business logo, motto and color scheme that is present in mosst of elements throughout the media kit.
Organization & Structure

Advanced

Excellent
- Neat, clean and well-designed presentations.
- All boards are correctly sized.
-Excellent choice of work variety
-Exceptional display; very professional.
Proficient

Good
-Clean and overall well designed
- 1-2 pieces that should have been included was missing, or some of the pieces show could have been omitted.
- Could use some slight improvement, but student made a good effort to display their work professionally.
Basic

Fair
- Display is fair, but lacks structure.
- Lacks consistency and needs improvement.
- Student didn't include the correct selections, or didn't have enough variety in their work.
Below Basic

Below average
- little thought was given to the design of individual boards
-little organization is present on the display
- needs vast improvement
- Little effort made to include the correct selection of work
Presentation/Packaging

Advanced

Excellent
- Student dressed professionally
- Student interacted well with visitors and engaged them in conversation about the work shown
- Student was always present at their display while visitors were in the room.
Proficient

Good
-All items included
-Submitted in a folder
Basic

Fair
-Most items submitted
-Submitted without folder/cover
Below Basic

Poor
-Missing more than 3 elements
-Made little to no effort to submit work correctly



Keywords:
  • print media design portfolio


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