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iRubric: Brochure Assessment rubric

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Brochure Assessment Sample Brochure Rubric Rubric for brochure for a PR Publications Senior-level undergrad course Rubric Code: E8425 By bnixon Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: Undergraduate, Graduate

ASSIGNMENT CRITERIA
	WOW! Exceptional Job! 135-150 Points 150 pts	MASTERY SHOWN You've Mastered this Element! 120-134 Points 127 pts	ALMOST THERE With some more work, this could be good! 105-119 Points 112 pts	NOT YET Needs much more work; 0-104 Points 0 pts
Report
Publication purpose, goals, aud. 10 %	WOW! Exceptional amount of detail in the description of the publication's purpose, goals, audience, etc. Clear and compelling rationale of how your publication will support the client's goals.	MASTERY SHOWN	ALMOST THERE	NOT YET Section not addressed in your report.
Design Principles 10 % Contrast, Repetition, Alignment, Proximity	WOW! Exceptional description of all four design principles and how you used them in developing and producing your publication. Specific examples support your assertions.	MASTERY SHOWN	ALMOST THERE	NOT YET Section not addressed in your report.
Process & Production Techniques 5 %	WOW! Exceptionally clear description of both the process and production techniques used in this publication.	MASTERY SHOWN	ALMOST THERE	NOT YET Section not addressed in your report.
Costs 5 %	WOW! Provides a detailed summary of the costs for printing the publication, including cost per copy and any price breaks for multiple copies. Mentions cost for folding. Vendor name provided.	MASTERY SHOWN	ALMOST THERE	NOT YET Section not addressed in your report.
Publication Schedule 5 %	WOW! Provides a detailed schedule for producing this (or a similar) publication, including all necessary deadlines (design, writing, photography, printing, etc.)	MASTERY SHOWN	ALMOST THERE	NOT YET Section not addressed in your report.
Distribution Method 5 %	WOW! Provides a clear description of how the publication will get into the hands of the client's audience	MASTERY SHOWN	ALMOST THERE	NOT YET Section not addressed in your report.
Anticipated Shelf-Life 5 %	WOW! Describes the anticipated shelf-life of this publication.	MASTERY SHOWN	ALMOST THERE	NOT YET Section not addressed in your report.
Paper & Folds 5 %	WOW! Uses appropriate terminology of the industry to describe the specific paper and folds chosen.	MASTERY SHOWN	ALMOST THERE	NOT YET Section not addressed in your report.
Skills & Knowledge 15 %	WOW! Exceptional description of specific skills and knowledge acquired through this project. Uses appropriate terminology.	MASTERY SHOWN	ALMOST THERE	NOT YET Section not addressed in your report.
Required Elements
	YES 150 pts	SOMEWHAT 120 pts	NOT REALLY (N/A)	NO 0 pts
Six Panels 5 %	YES Brochure has six panels, created in one InDesign file of two pages.	SOMEWHAT Brochure has six panels, but created in two InDesign file of one page each.	NOT REALLY	NO Brochure does not have six panels
Color 5 %	YES Uses either spot or process color in an eye-pleasing way.	SOMEWHAT	NOT REALLY	NO All black & white OR colors used ineffectively throughout
Client's Logo 2 %	YES Client's logo appears	SOMEWHAT	NOT REALLY	NO No client logo
Headlines & Subheads 5 %	YES Headlines and subheads are logical for this publication; they are in English (not greeked)	SOMEWHAT	NOT REALLY	NO Headlines are not included
Photos 5 %	YES Three photos minimum, each of which follows guidelines for effective photography	SOMEWHAT Required photos are included, but could be enhanced	NOT REALLY	NO Missing one or more photos
White Space 3 %	YES Appropriate use of white space	SOMEWHAT	NOT REALLY	NO Cluttered; ineffective use of white space
OVERALL ATTRACTIVENESS
	WOW! 150 pts	MASTERY SHOWN 127 pts	ALMOST THERE 112 pts	EWWWW 0 pts
Overall Attractiveness 11 %	WOW! The brochure has exceptionally attractive formatting and an eye-appealing overall design. A quick glance makes the reader want to open it to read more. Nice job!	MASTERY SHOWN The brochure has attractive formatting and a generally eye-appealing overall design.	ALMOST THERE You're close! With some more editing, you'll have a great brochure. As it, it needs work.	EWWWW A potential reader would likely not open this brochure based on a quick glance. Rethink your design.

Keywords:

public relations publication brochure

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Project

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