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iRubric: Book Advertisement TV Commercial rubric

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Book Advertisement TV Commercial Group Self Assessment for TV Commercial 1st Bimester Reading Project " A Call of the Wild " Book Advertisement. Rubric Code: E82W76 By mlanderos Ready to use Private Rubric Subject: Business Type: Project Grade Levels: 6-8

TV Commerical
	Poor 10 pts	Fair 15 pts	Good 20 pts
Participation	Poor ALL students in group did not effectively contribute to this project	Fair Some students in group effectively contributed to this project	Good All students in group effectively contributed to this project
Preparedness	Poor No lines were memorized- no props- group obviously was not prepared	Fair Some lines were memorized- some props- group prepared somewhat	Good Group obviously put time and effort into commerical- lines were memorized, props were used- commerical was a success
Persuasive Tone	Poor No persuasive tone was evident	Fair Some persuasive tone was evident	Good Persuasive tone was evident
Effectiveness	Poor Ad did not highlight product, no information given about product or purchase of product	Fair Ad showed/mentioned product. Gave necessary information	Good Ad was memorable in presenting product and availability. Ad promoted action
Creativity	Poor Poor creativity, the material they presented was not adequate, didn't get the viewers attention	Fair Student presented nice booklets that gave the idea of what they were promoting	Good The student displayed outstanding material . The drawings of their booklets were carefully elaborated
Grammar and Vocabulary	Poor Grammatical errors led to many minor difficulties in communication also due to limited vocabulary	Fair A few minor difficulties arose from not using appropriate vocabulary and grammar	Good Grammar was used to communicate effectively and had extensive vocabulary
Fluency and pronunciation	Poor Much effort was required to maintain the conversation. Unclear pronunciation	Fair Some effort was required to mantain the conversation and some communication problems arose due to unclear pronunciation	Good Student was fluent and didn't pause during his speech. Pronunciation was clear and expressions were used to enhance communication