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MAGAZINE ADVERTISEMENT 
MAGAZINE ADVERTISEMENT
Students will create a magazine advertisement using persuasive details and emotional appeals; complete with logo and slogan. Students also will provide a reflection, stating their emotional appeals and how the product came to be. Advertisement should be for an original product (in other words, don't draw an ad for the latest Nike style...). Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.
Rubric Code: E72C99
By jasonsims
Ready to use
Public Rubric
Subject: Health  
Type: Project  
Grade Levels: (none)

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  Not Yet Meeting Expectations

4 pts

Below Expectations

8 pts

Meets Expectations

11 pts

Exceeds Expectations

15 pts

SLOGAN

Not Yet Meeting Expectations

Slogan is vague and uninteresting
Below Expectations

Slogan does not directly relate to product; slogan is not completely unique, slogan is a bit memorable, but can be much stronger
Meets Expectations

Slogan relates directly to product and catches the reader's attention
Exceeds Expectations

Slogan relates directly to product; unique, easily remembered; incites reader to purchase the product right away!
LOGO

Not Yet Meeting Expectations

Little variety; not unique; may be messy
Below Expectations

Logo not totally effective; may look as if it was done hurriedly
Meets Expectations

Effective use of logo (catches attention, but not right away)
Exceeds Expectations

Highly effective use of logo to grab the reader's attention quickly
EMOTIONAL APPEALS

Not Yet Meeting Expectations

Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present
Below Expectations

Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak
Meets Expectations

Product name is clear
and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present
Exceeds Expectations

Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, emotional appeals are strong and enticing
OVERALL DESIGN

Not Yet Meeting Expectations

Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear
Below Expectations

Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)
Meets Expectations

Layout balanced with an adequate amount of white space; product description complete; illustrations clear
Exceeds Expectations

Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective



Keywords:
  • magazine advertisement


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