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iRubric: MAGAZINE ADVERTISEMENT rubric

iRubric: MAGAZINE ADVERTISEMENT rubric

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MAGAZINE ADVERTISEMENT 
MAGAZINE ADVERTISEMENT
Students will create a magazine advertisement using persuasive details and vivid adjectives. Advertisement should be for a process or product (some kind of technology) that you've dreamed up or that is already available that will help relieve humans' impact on the planet. (Recycling is OFF-LIMITS...it's old news). Choose HOW you want to market and your target audience. Decide how best you can persuade those buyers to purchase your product.
Rubric Code: E5XCXW
By asmits85
Ready to use
Public Rubric
Subject: Science  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Environmental Ad Project
Advertising Project
  Unacceptable

4 pts

Acceptable

6 pts

Very Good

8 pts

Excellent

10 pts

PURPOSE OF AD

Grabs the consumer's needs. Answers audience question: Why should I care?
Unacceptable

The ad does not address the consumer's needs.
Acceptable

The ad grabs the consumer's attention by meeting one consumer need.
Very Good

The ad grabs the consumer's attention by meeting two consumer needs.
Excellent

The ad grabs the consumer's attention by saving money,providing a better life, solving problems. Meets 3 consumer needs.
IMPORTANT INFORMATION

Includes:Product name, details about product, identifies target audience.
Does your ad make a strong, clear message available?
Unacceptable

Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience
Acceptable

Product name is clear; some details missing; appeals to the appropriate target audience
Very Good

Product name is clear
and attractive; all important information present; appeals to the appropriate target audience
Excellent

Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
OVERALL DESIGN

Uses color, text, and graphics / illustrations. Will people notice your ad?
Unacceptable

Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear
Acceptable

Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)
Very Good

Layout balanced with an adequate amount of white space; product description complete; illustrations clear
Excellent

Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective
ENVIRONMENTAL INFORMATION

Applies knowledge of subject matter. What problems does your project solve?
Unacceptable

No details about consequences to the environment.
Acceptable

One piece of information about environmental effects of humans on the environment.
Very Good

Two pieces of information about environmental effects of humans on the environment.
Excellent

Information about the adverse (bad) effects of the problem your product solves is clearly stated in two or more short points.



Keywords:
  • magazine advertisement


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