Skip to main content

iRubric: Edible Insects Project: Marketing Livestock rubric

(draft) edit print share Copy to my rubrics Bookmark test run assess... delete Do more...
Edible Insects Project: Marketing Livestock Edible Insects Project: Marketing Livestock You are marketing consultants for a cricket farmer who wants to develop a national campaign to sell Cajun-spiced and chocolate-covered crickets. You are to develop a written marketing proposal for the cricket farmer and present your proposal to him for approval. Be sure to follow the instructions as outlined below. Rubric Code: E4A544 By TerriLea Draft Public Rubric Subject: Vocational Type: Project Grade Levels: (none)

Marketing Livestock
	Excellent 5 pts	Superior 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts
Segmentation variable indentified	Excellent Segmentations variables are well defined. It list the primary target market and any secondary target markets. Examples are given.	Superior Segmentations variables are well defined. It list the primary target market and any secondary target markets.	Good Segmentations variables are defined. It list the primary target market and any secondary target markets.	Fair Segmentations variables are defined. It list the primary target market.	Poor Segmentations variables are defined.
Specific Target Market	Excellent Detailed description of your target market. Detailed explaination of of why you selected your target market.	Superior Detailed description of your target market. Explaination of of why you selected your target market.	Good Description of your target market. Explaination of of why you selected your target market.	Fair Description of your target market. No explainattion of why you selected your target market.	Poor Target is mentioned but not described.
Appropriate Target Market	Excellent Target market is approriate for the product. Reseach to support your target market with references are included. Examples of individuals in that target market are given.	Superior Target market is approriate for the product. Reseach to support your target market with references are included.	Good Target market is approriate for the product. Reseach to support your target market given.	Fair Target market is approriate for the product.	Poor The target market is not appropriate is the product.
Product - Detailed description	Excellent Very detailed description of both cajun spice and chocolate covered crickets. The recipes that were used to make the crickets are included. All ingredients are listed.	Superior Detailed description of both cajun spice and chocolate covered crickets. The recipes that were used to make the crickets are included.	Good Description of both cajun spice and chocolate covered crickets. At least one recipe is given that was used to make the crickets is included.	Fair Description of both cajun spice and chocolate covered crickets.	Poor Little information is given to decribe the products.
Appropriate creative name	Excellent The name for each of the cricket products is original. The name is creative and grabs the attention of all who hear it. It helps to bring the product to life.	Superior The name for each of the cricket products is original. The name is creative and grabs the attention of all who hear it.	Good The name for each of the cricket products is original.	Fair The name has be used before, but is creative.	Poor The name is not orignal and not creative.
Appropriate, distinctive package	Excellent The package is draws the attention of all that see it. It is colorful and well designed. It fit the product and the target market as well as the selling location.	Superior The package is draws the attention of all that see it. It is colorful and well designed. It fit the product and the target market.	Good The package is draws the attention of all that see it. It is colorful and well designed. It fit the product.	Fair The package is draws the attention of all that see it. It is colorful and well designed.	Poor It is does not draw the attention of the target market. Package is not well designed.
Prototype Provided	Excellent Both types are presented in gourmet fashion. There is great attention to detail. It should be attractive enough to make people who have never considered eat crickets want to eat them.	Superior Both types are presented in gourmet fashion. There is great attention to detail.	Good Both types are presented in gourmet fashion. There is some attention given to detail.	Fair Only one types are presented in gourmet fashion. There is some attention given to detail.	Poor Presentation is lacking in many areas. It is not presented in an attractive way.
Appropriate place for Target	Excellent Product location for distribution is perfectly matched to target market. Great thought and attention has been placed on this area. Documentation to back up your selection of location is given.	Superior Product location for distribution is perfectly matched to target market. Documentation to back up your selection of location is given.	Good Product location for distribution is matched to target market. No documentation is given.	Fair Product location for distribution is not matched to target market. No documentation is given.	Poor Location is wrong for target market.
Information to consumer complete	Excellent The consumer is well informed about the product, purchase location, and nutritional value of the product. All foreseeable questions about the products are addressed and contact information is given for additional questions and comments.	Superior The consumer is well informed about the product, purchase location, and nutritional value of the product. Contact information is given for questions and comments.	Good The consumer is well informed about the product, purchase location, and nutritional value of the product.	Fair The consumer is informed about the product and purchase location. Contact information is given for questions and comments.	Poor The consumer is given limited information about the product and purchase location. No contact information is given for questions and comments.
Promotional Mix described	Excellent The promotional mix is well defined. A detailed description of how the products will be marketed is required. It should include the type of media you will use to promote your products.	Superior The promotional mix is well defined. A detailed description of how the products will be marketed is required. The type of media for only one product is given.	Good The promotional mix is well defined. A detailed description of how the products will be marketed is required.	Fair The promotional mix is defined. A description of how the products will be marketed is given.	Poor The promotional mix is defined but could use some work.
Promotional Mix consistent	Excellent The promotional mix is consistant with the location, target market and type of media used. Lots of creativity is used in developing the promotional mix.	Superior The promotional mix is consistant with the location and type of media used. Creativity is used in developing the promotional mix.	Good The promotional mix is consistant with type of media used. Mininmal creativity is used in developing the promotional mix.	Fair The promotional mix is consistant with type of media used. No creativity is used in developing the promotional mix.	Poor The promotional mix is inconsistant.
Promotion example provided	Excellent A well developed example of the promotional campaign that will be used is presented. The promotional campaign addressing all the various types of media is represented.	Superior A well developed example of the promotional campaign that will be used is presented. The promotional campaign addresses a variety of media types.	Good An example of the promotional campaign that will be used is presented. The promotional campaign addresses a variety of media types.	Fair An example of the promotional campaign that will be used is presented.	Poor The promotional campaign is not clearly defined.
Price consistent with product use	Excellent The price is consistent with the product use and the target market. Research on production cost on similar products are used to help come up with a competitive price.	Superior The price is consistent with the product use and the target market. Research on production cost is used to help come up with a competitive price.	Good The price is consistent with the product use and the target market. Some research on production cost is done.	Fair The price is consistent with the product use and the target market.	Poor The price is inconsistent with the product use.
Price consistant with place decisio	Excellent The price is consistent with the location and the target market. Research on production cost on similar products are used to help come up with a competitive price.	Superior The price is consistent with the location and the target market. Research on production cost is used to help come up with a competitive price.	Good The price is consistent with the location and the target market. Some research on production cost is done.	Fair The price is consistent location product use and the target market.	Poor The price is inconsistent with the location.

Subjects:

Vocational

Types:

Project

Discuss this rubric

You may also be interested in:

More rubrics by this author

More Vocational rubrics

More Project rubrics

Do more with this rubric:

Preview

Preview

Preview this rubric.

Edit

Edit

Modify this rubric.

Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.

Categorize

Categorize

Add this rubric to multiple categories.

Bookmark

Bookmark

Bookmark this rubric for future reference.

Assess

This rubric is still in draft mode and cannot be scored. Please change the rubric status to ready to use.

Share

Publish

Publish

Link, embed, and showcase your rubrics on your website.

Email

Email

Email this rubric to a friend.

Discuss

Discuss

Discuss this rubric with other members.

Do more with rubrics than ever imagined possible.

Only with iRubric^tm.

n202