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iRubric: Edible Insects Project: Marketing Livestock rubric
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Edible Insects Project: Marketing Livestock
Edible Insects Project: Marketing Livestock
You are marketing consultants for a cricket farmer who wants to develop a national campaign to sell Cajun-spiced and chocolate-covered crickets. You are to develop a written marketing proposal for the cricket farmer and present your proposal to him for approval. Be sure to follow the instructions as outlined below.
Rubric Code:
E4A544
By
TerriLea
Draft
Public Rubric
Subject:
Vocational
Type:
Project
Grade Levels:
(none)
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Marketing Livestock
Excellent
5 pts
Superior
4 pts
Good
3 pts
Fair
2 pts
Poor
1 pts
Segmentation variable indentified
Excellent
Segmentations variables are well defined. It list the primary target market and any secondary target markets. Examples are given.
Superior
Segmentations variables are well defined. It list the primary target market and any secondary target markets.
Good
Segmentations variables are defined. It list the primary target market and any secondary target markets.
Fair
Segmentations variables are defined. It list the primary target market.
Poor
Segmentations variables are defined.
Specific Target Market
Excellent
Detailed description of your target market. Detailed explaination of of why you selected your target market.
Superior
Detailed description of your target market. Explaination of of why you selected your target market.
Good
Description of your target market. Explaination of of why you selected your target market.
Fair
Description of your target market. No explainattion of why you selected your target market.
Poor
Target is mentioned but not described.
Appropriate Target Market
Excellent
Target market is approriate for the product. Reseach to support your target market with references are included. Examples of individuals in that target market are given.
Superior
Target market is approriate for the product. Reseach to support your target market with references are included.
Good
Target market is approriate for the product. Reseach to support your target market given.
Fair
Target market is approriate for the product.
Poor
The target market is not appropriate is the product.
Product - Detailed description
Excellent
Very detailed description of both cajun spice and chocolate covered crickets. The recipes that were used to make the crickets are included. All ingredients are listed.
Superior
Detailed description of both cajun spice and chocolate covered crickets. The recipes that were used to make the crickets are included.
Good
Description of both cajun spice and chocolate covered crickets. At least one recipe is given that was used to make the crickets is included.
Fair
Description of both cajun spice and chocolate covered crickets.
Poor
Little information is given to decribe the products.
Appropriate creative name
Excellent
The name for each of the cricket products is original. The name is creative and grabs the attention of all who hear it. It helps to bring the product to life.
Superior
The name for each of the cricket products is original. The name is creative and grabs the attention of all who hear it.
Good
The name for each of the cricket products is original.
Fair
The name has be used before, but is creative.
Poor
The name is not orignal and not creative.
Appropriate, distinctive package
Excellent
The package is draws the attention of all that see it. It is colorful and well designed. It fit the product and the target market as well as the selling location.
Superior
The package is draws the attention of all that see it. It is colorful and well designed. It fit the product and the target market.
Good
The package is draws the attention of all that see it. It is colorful and well designed. It fit the product.
Fair
The package is draws the attention of all that see it. It is colorful and well designed.
Poor
It is does not draw the attention of the target market. Package is not well designed.
Prototype Provided
Excellent
Both types are presented in gourmet fashion. There is great attention to detail. It should be attractive enough to make people who have never considered eat crickets want to eat them.
Superior
Both types are presented in gourmet fashion. There is great attention to detail.
Good
Both types are presented in gourmet fashion. There is some attention given to detail.
Fair
Only one types are presented in gourmet fashion. There is some attention given to detail.
Poor
Presentation is lacking in many areas. It is not presented in an attractive way.
Appropriate place for Target
Excellent
Product location for distribution is perfectly matched to target market. Great thought and attention has been placed on this area. Documentation to back up your selection of location is given.
Superior
Product location for distribution is perfectly matched to target market. Documentation to back up your selection of location is given.
Good
Product location for distribution is matched to target market. No documentation is given.
Fair
Product location for distribution is not matched to target market. No documentation is given.
Poor
Location is wrong for target market.
Information to consumer complete
Excellent
The consumer is well informed about the product, purchase location, and nutritional value of the product. All foreseeable questions about the products are addressed and contact information is given for additional questions and comments.
Superior
The consumer is well informed about the product, purchase location, and nutritional value of the product. Contact information is given for questions and comments.
Good
The consumer is well informed about the product, purchase location, and nutritional value of the product.
Fair
The consumer is informed about the product and purchase location. Contact information is given for questions and comments.
Poor
The consumer is given limited information about the product and purchase location. No contact information is given for questions and comments.
Promotional Mix described
Excellent
The promotional mix is well defined. A detailed description of how the products will be marketed is required. It should include the type of media you will use to promote your products.
Superior
The promotional mix is well defined. A detailed description of how the products will be marketed is required. The type of media for only one product is given.
Good
The promotional mix is well defined. A detailed description of how the products will be marketed is required.
Fair
The promotional mix is defined. A description of how the products will be marketed is given.
Poor
The promotional mix is defined but could use some work.
Promotional Mix consistent
Excellent
The promotional mix is consistant with the location, target market and type of media used. Lots of creativity is used in developing the promotional mix.
Superior
The promotional mix is consistant with the location and type of media used. Creativity is used in developing the promotional mix.
Good
The promotional mix is consistant with type of media used. Mininmal creativity is used in developing the promotional mix.
Fair
The promotional mix is consistant with type of media used. No creativity is used in developing the promotional mix.
Poor
The promotional mix is inconsistant.
Promotion example provided
Excellent
A well developed example of the promotional campaign that will be used is presented. The promotional campaign addressing all the various types of media is represented.
Superior
A well developed example of the promotional campaign that will be used is presented. The promotional campaign addresses a variety of media types.
Good
An example of the promotional campaign that will be used is presented. The promotional campaign addresses a variety of media types.
Fair
An example of the promotional campaign that will be used is presented.
Poor
The promotional campaign is not clearly defined.
Price consistent with product use
Excellent
The price is consistent with the product use and the target market. Research on production cost on similar products are used to help come up with a competitive price.
Superior
The price is consistent with the product use and the target market. Research on production cost is used to help come up with a competitive price.
Good
The price is consistent with the product use and the target market. Some research on production cost is done.
Fair
The price is consistent with the product use and the target market.
Poor
The price is inconsistent with the product use.
Price consistant with place decisio
Excellent
The price is consistent with the location and the target market. Research on production cost on similar products are used to help come up with a competitive price.
Superior
The price is consistent with the location and the target market. Research on production cost is used to help come up with a competitive price.
Good
The price is consistent with the location and the target market. Some research on production cost is done.
Fair
The price is consistent location product use and the target market.
Poor
The price is inconsistent with the location.
Subjects:
Vocational
Types:
Project
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