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iRubric: Edible Insects Project: Marketing Livestock rubric

iRubric: Edible Insects Project: Marketing Livestock rubric

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Edible Insects Project: Marketing Livestock 
Edible Insects Project: Marketing Livestock
You are marketing consultants for a cricket farmer who wants to develop a national campaign to sell Cajun-spiced and chocolate-covered crickets. You are to develop a written marketing proposal for the cricket farmer and present your proposal to him for approval. Be sure to follow the instructions as outlined below.
Rubric Code: E4A544
By TerriLea
Draft
Public Rubric
Subject: Vocational  
Type: Project  
Grade Levels: (none)

Powered by iRubric Marketing Livestock
  Excellent

5 pts

Superior

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Segmentation variable indentified

Excellent

Segmentations variables are well defined. It list the primary target market and any secondary target markets. Examples are given.
Superior

Segmentations variables are well defined. It list the primary target market and any secondary target markets.
Good

Segmentations variables are defined. It list the primary target market and any secondary target markets.
Fair

Segmentations variables are defined. It list the primary target market.
Poor

Segmentations variables are defined.
Specific Target Market

Excellent

Detailed description of your target market. Detailed explaination of of why you selected your target market.
Superior

Detailed description of your target market. Explaination of of why you selected your target market.
Good

Description of your target market. Explaination of of why you selected your target market.
Fair

Description of your target market. No explainattion of why you selected your target market.
Poor

Target is mentioned but not described.
Appropriate Target Market

Excellent

Target market is approriate for the product. Reseach to support your target market with references are included. Examples of individuals in that target market are given.
Superior

Target market is approriate for the product. Reseach to support your target market with references are included.
Good

Target market is approriate for the product. Reseach to support your target market given.
Fair

Target market is approriate for the product.
Poor

The target market is not appropriate is the product.
Product - Detailed description

Excellent

Very detailed description of both cajun spice and chocolate covered crickets. The recipes that were used to make the crickets are included. All ingredients are listed.
Superior

Detailed description of both cajun spice and chocolate covered crickets. The recipes that were used to make the crickets are included.
Good

Description of both cajun spice and chocolate covered crickets. At least one recipe is given that was used to make the crickets is included.
Fair

Description of both cajun spice and chocolate covered crickets.
Poor

Little information is given to decribe the products.
Appropriate creative name

Excellent

The name for each of the cricket products is original. The name is creative and grabs the attention of all who hear it. It helps to bring the product to life.
Superior

The name for each of the cricket products is original. The name is creative and grabs the attention of all who hear it.
Good

The name for each of the cricket products is original.
Fair

The name has be used before, but is creative.
Poor

The name is not orignal and not creative.
Appropriate, distinctive package

Excellent

The package is draws the attention of all that see it. It is colorful and well designed. It fit the product and the target market as well as the selling location.
Superior

The package is draws the attention of all that see it. It is colorful and well designed. It fit the product and the target market.
Good

The package is draws the attention of all that see it. It is colorful and well designed. It fit the product.
Fair

The package is draws the attention of all that see it. It is colorful and well designed.
Poor

It is does not draw the attention of the target market. Package is not well designed.
Prototype Provided

Excellent

Both types are presented in gourmet fashion. There is great attention to detail. It should be attractive enough to make people who have never considered eat crickets want to eat them.
Superior

Both types are presented in gourmet fashion. There is great attention to detail.
Good

Both types are presented in gourmet fashion. There is some attention given to detail.
Fair

Only one types are presented in gourmet fashion. There is some attention given to detail.
Poor

Presentation is lacking in many areas. It is not presented in an attractive way.
Appropriate place for Target

Excellent

Product location for distribution is perfectly matched to target market. Great thought and attention has been placed on this area. Documentation to back up your selection of location is given.
Superior

Product location for distribution is perfectly matched to target market. Documentation to back up your selection of location is given.
Good

Product location for distribution is matched to target market. No documentation is given.
Fair

Product location for distribution is not matched to target market. No documentation is given.
Poor

Location is wrong for target market.
Information to consumer complete

Excellent

The consumer is well informed about the product, purchase location, and nutritional value of the product. All foreseeable questions about the products are addressed and contact information is given for additional questions and comments.
Superior

The consumer is well informed about the product, purchase location, and nutritional value of the product. Contact information is given for questions and comments.
Good

The consumer is well informed about the product, purchase location, and nutritional value of the product.
Fair

The consumer is informed about the product and purchase location. Contact information is given for questions and comments.
Poor

The consumer is given limited information about the product and purchase location. No contact information is given for questions and comments.
Promotional Mix described

Excellent

The promotional mix is well defined. A detailed description of how the products will be marketed is required. It should include the type of media you will use to promote your products.
Superior

The promotional mix is well defined. A detailed description of how the products will be marketed is required. The type of media for only one product is given.
Good

The promotional mix is well defined. A detailed description of how the products will be marketed is required.
Fair

The promotional mix is defined. A description of how the products will be marketed is given.
Poor

The promotional mix is defined but could use some work.
Promotional Mix consistent

Excellent

The promotional mix is consistant with the location, target market and type of media used. Lots of creativity is used in developing the promotional mix.
Superior

The promotional mix is consistant with the location and type of media used. Creativity is used in developing the promotional mix.
Good

The promotional mix is consistant with type of media used. Mininmal creativity is used in developing the promotional mix.
Fair

The promotional mix is consistant with type of media used. No creativity is used in developing the promotional mix.
Poor

The promotional mix is inconsistant.
Promotion example provided

Excellent

A well developed example of the promotional campaign that will be used is presented. The promotional campaign addressing all the various types of media is represented.
Superior

A well developed example of the promotional campaign that will be used is presented. The promotional campaign addresses a variety of media types.
Good

An example of the promotional campaign that will be used is presented. The promotional campaign addresses a variety of media types.
Fair

An example of the promotional campaign that will be used is presented.
Poor

The promotional campaign is not clearly defined.
Price consistent with product use

Excellent

The price is consistent with the product use and the target market. Research on production cost on similar products are used to help come up with a competitive price.
Superior

The price is consistent with the product use and the target market. Research on production cost is used to help come up with a competitive price.
Good

The price is consistent with the product use and the target market. Some research on production cost is done.
Fair

The price is consistent with the product use and the target market.
Poor

The price is inconsistent with the product use.
Price consistant with place decisio

Excellent

The price is consistent with the location and the target market. Research on production cost on similar products are used to help come up with a competitive price.
Superior

The price is consistent with the location and the target market. Research on production cost is used to help come up with a competitive price.
Good

The price is consistent with the location and the target market. Some research on production cost is done.
Fair

The price is consistent location product use and the target market.
Poor

The price is inconsistent with the location.




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