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iRubric: MAGAZINE ADVERTISEMENT rubric

iRubric: MAGAZINE ADVERTISEMENT rubric

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MAGAZINE ADVERTISEMENT 
MAGAZINE ADVERTISEMENT
Students will create a magazine advertisement using persuasive details and emotional appeals; complete with logo and slogan. Students also will provide a reflection, stating their emotional appeals and how the product came to be. Advertisement should be for an original product (in other words, don't draw an ad for the latest Nike style...). Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.
Rubric Code: E45C77
By pmallory
Ready to use
Public Rubric
Subject: Health  
Type: Project  
Grade Levels: 6-8

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  NEEDS IMPROVEMENT

1 pts

SATISFACTORY

2 pts

GOOD

3 pts

EXCELLANT

4 pts

SLOGAN

NEEDS IMPROVEMENT

Slogan is vague and does not follow the magazine advertisement.
SATISFACTORY

Slogan does not directly relate to product; slogan is not completely unique, slogan is a bit memorable, but can be much stronger
GOOD

Slogan relates directly to product and catches the reader's attention
EXCELLANT

Slogan relates directly to product; unique, easily remembered; incites reader to purchase the product right away!
LOGO

NEEDS IMPROVEMENT

Little variety; not unique; is messy and unorganized.
SATISFACTORY

Logo not totally effective; looks as if it was done hurriedly
GOOD

Effective use of logo (catches attention, could be more organized and look more organized)
EXCELLANT

Highly effective use of logo to grab the reader's attention quickly
EMOTIONAL APPEALS

NEEDS IMPROVEMENT

Product name is evident but is messy; many details missing; information not aimed at the appropriate target audience, no emotional appeals are present
SATISFACTORY

Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak
GOOD

Product name is clear
and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present
EXCELLANT

Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, emotional appeals are strong and enticing
OVERALL DESIGN

NEEDS IMPROVEMENT

Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear
SATISFACTORY

Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)
GOOD

Layout balanced with an adequate amount of white space; product description complete; illustrations clear
EXCELLANT

Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective
USE OF CLASS TIME

NEEDS IMPROVEMENT

Did not use class time to focus on the project OR was often distracted by others or was the distraction.
SATISFACTORY

Used time during each class period but was only sometimes focused on getting the project done and sometimes distracted others.
GOOD

Used time well during each class period. Usually focused on getting the project done and was on task most of the class period.
EXCELLANT

Used time well during each class period. Focused on getting the project done. Was Not distracted and did not distract others.



Keywords:
  • magazine advertisement


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