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Media Advisory Assessment
Media Advisory Assessment
This is a rubric for assessing the media advisory for an undergrad public relations course.
Rubric Code:
E3W6X5
By
JohnEM
Ready to use
Public Rubric
Subject:
Communication
Type:
Writing
Grade Levels:
(none)
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Criterion
EXPERT 100% WOW!
50 pts
MASTERED 85% GOOD
43 pts
MASTERY NOT YET REACHED
37 pts
POOR / OMITTED
0 pts
Contact Information
5 %
EXPERT 100% WOW!
Your usual contact info (with two ways for media to reach you) appears prominently on the advisory
MASTERED 85% GOOD
MASTERY NOT YET REACHED
POOR / OMITTED
No contact info
“Media Alert” or “Media Advisory”
5 %
EXPERT 100% WOW!
The phrase “Media Alert” or “Media Advisory” appears prominently (so that the media will understand that this is NOT a usual news release)
MASTERED 85% GOOD
MASTERY NOT YET REACHED
POOR / OMITTED
The phrase “Media Alert” or “Media Advisory” does not appear
Headline
10 %
EXPERT 100% WOW!
*Headline is catchy; makes reader want to jump right into story. * Distills the essence of the news point of a story. *Is positive and specific. *Contains strong, active verbs and short, simple words.
MASTERED 85% GOOD
*Headline entices reader to go on to the lead to determine if the story is worth reading. *Contains strong, active verbs and short, simple words.
MASTERY NOT YET REACHED
*Headline is mechanical. *Headline is either too long or too short. *Headline is vague (leaves reader wondering what the story is about).
POOR / OMITTED
No headline
Opening Paragraph
50 %
EXPERT 100% WOW!
Brief opening paragraph outlining story/video/photo ideas provides clear and convincing rationale for the chosen media to cover your event.
MASTERED 85% GOOD
Adequate rationale in the opening paragraph
MASTERY NOT YET REACHED
Weak rationale in the opening paragraph
POOR / OMITTED
No rationale in the opening paragraph
5 W’s and the H
30 %
EXPERT 100% WOW!
5 W’s and the H (all that make sense for you) provide all the necessary information for the media to decide whether to cover the event -- at a glance
MASTERED 85% GOOD
5 W’s and the H (all that make sense for you) appear, though it takes a while to read through them to determine whether the event is worth covering
MASTERY NOT YET REACHED
One or more of the critical 5 W’s or the H is missing
POOR / OMITTED
Media advisory not written in 5 W's and the H format
Keywords:
news release journalism public relations
Subjects:
Business
Communication
English
Humanities
Journalism
Types:
Homework
Project
Assignment
Writing
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