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iRubric: Marketing Plan Assignment Fast Track rubric
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Marketing Plan Assignment Fast Track
Marketing Plan Assignment
Group work to create a product/service and build a marketing plan.
Rubric Code:
E3W2CA
By
rpwarner
Draft
Public Rubric
Subject:
Business
Type:
Assignment
Grade Levels:
Undergraduate
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Marketing Plan
Approaching Standard
1 pts
Average
2 pts
Above Average
3 pts
Indepth
4 pts
Description of product or service
Approaching Standard
The product or service is not orginal and is not targeted to a specific market.
Average
The product or service is orginal, could be marketable and may reach its target market.
Above Average
The product or service is orginal and will reach its target market.
Indepth
The product or service is original, very marketable and has a high probablity to successsfully reach its target market.
Rationale for Chosen product
Approaching Standard
Some conclusions are drawn but no real reasons are given.
Average
Conclusions are pointed out but no reference to research as to why it might be a success.
Above Average
Conclusions are drawn and references to research clearly shows the evolution of the idea.
Indepth
Conclusions are clear. They point specifically to the research with references to why, what and HOW the product/service should be successful.
Organization & Information
Approaching Standard
The information is disorganized and difficult to understand.
Average
The information is organized, but not easy to understand.
Above Average
Information is organized with well constructed concepts that build on each other and follows the outline.
Indepth
The information is extremely well organized with concepts that work extremely well together and moves towards a successful outcome.
Working with Others
Approaching Standard
Rarely offers information or support and is clearly not a team player.
Average
Usually listens to and shares information with the group.
Above Average
Supports the group and offers meaningful information while at the same time contributing to the workload.
Indepth
Supports all of the efforts of the group and goes above and beyond with respect to workload and contribution.
SWOT Analysis
Approaching Standard
The plan attemped to develop a SWOT analysis.
Average
The plan contained a SWOT analysis, however it was unclear in inconclusive.
Above Average
The plan clearily identifies most Strengths, Weaknesses, Opportunities and Threats of the product or service.
Indepth
The plan clearly identifies almost all Strengths, Weakness, Opportunities and Threats of the product or service.
Promotional Elements
Approaching Standard
Although attempted, does not clearly communicate the product or service.
Average
Report attempts to communicate a promotional campaign.
Above Average
Uses one or more persuasive techniques that presents the product/service to an intented audience.
Indepth
Uses a variety of persausive techniques that clearly presents the product/service to the target market.
Overall Presentation of Report
Approaching Standard
Overall the report was not well planned and did not look professional.
Average
Overall the report is well layed out and professional - however did not have graphics, tables and other visual aids.
Above Average
Overall the report is well layed out and very professional with a good use of graphics, tables, charts and other visual aids.
Indepth
Overall the report is extremely professional with an excellent use of graphics, tables, charts, colour and other visual aids.
Subjects:
Business
Types:
Assignment
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