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iRubric: Sneaker Design Task rubric
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Sneaker Design Task
Summary Our agency has recently been awarded a contract to design and develop a one-page ad design. The client is Nike. Nike is releasing the new Nike Air Jordan on March 23, 2012. Nike wants us to design an ad targeted to the teen audience--male and females. Nike wants us to push the idea of teens soaring high and in flight.
Rubric Code:
E3BXBX
By
cviolette
Ready to use
Public Rubric
Subject:
Vocational
Type:
Project
Grade Levels:
9-12, Undergraduate
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Sneaker Design Task
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Poor
1 pts
Fair
2 pts
Good
3 pts
Excellent
4 pts
Color Scheme
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Poor
The human brain rejects what it can not organize, what it can not understand.
At the other extreme is a visual experience that is so overdone, so chaotic that the viewer can't stand to look at it.
Fair
Demonstrates how color harmony delivers visual interest and a sense of order.
Good
Demonstrates how color harmony delivers visual interest and a sense of order and the color scheme works well for the product.
Excellent
It engages the viewer and it creates an inner sense of order, a balance in the visual experience. Color harmony delivers visual interest and a sense of order.
Typography
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Poor
Fonts used do not demonstrate legibility or readability. Used too many font families.
Fair
Legibiltiy
Readability
Type size and font are somewhat pleasing to the eye.
Used too many font families.
Good
Legibility
Readability
Type Size and font used is some what pleasing to the eye.
Used two font families.
Excellent
Legibility
Readability
Type Size and font used is pleasing to the eye.
Used two font families.
Digital File Prep
Enter criteria description
Poor
Files were not labeled correctly.
Did not provide artwork file or a pdf.
Fair
Files were not labeled correctly.
Provided an artwork file folder and a pdf.
Good
Most files were labeled correctly. Provided an artwork folder and a pdf.
Excellent
All files were labeled correctly. Provided an artwork folder and a pdf.
Design Principles
Poor
Successful design incorporates no sense of the principles and elements to serve the designer's purpose and visual goals.
Fair
Successful design incorporates limited use of the principles and elements to serve the designer's purpose and visual goals.
Good
Successful design incorporates the use of some the principles and elements to serve the designer's purpose and visual goals.
Excellent
Successful design incorporates the use of the principles and elements to serve the designer's purpose and visual goals.
Specifications
Poor
Followed none or few of the specifications provided on task prompt.
Fair
Followed some of the specifications provided on task prompt.
Good
Followed most of the specifications provided on task prompt.
Excellent
Followed all specifications provided on task prompt.
Keywords:
Sneaker, Shoe Design
Subjects:
Vocational
Types:
Project
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