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iRubric: Sneaker Design Task rubric

iRubric: Sneaker Design Task rubric

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Sneaker Design Task 
Summary Our agency has recently been awarded a contract to design and develop a one-page ad design. The client is Nike. Nike is releasing the new Nike Air Jordan on March 23, 2012. Nike wants us to design an ad targeted to the teen audience--male and females. Nike wants us to push the idea of teens soaring high and in flight.
Rubric Code: E3BXBX
By cviolette
Ready to use
Public Rubric
Subject: Vocational  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Sneaker Design Task
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  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Color Scheme

Enter criteria description
Poor

The human brain rejects what it can not organize, what it can not understand.
At the other extreme is a visual experience that is so overdone, so chaotic that the viewer can't stand to look at it.
Fair

Demonstrates how color harmony delivers visual interest and a sense of order.
Good

Demonstrates how color harmony delivers visual interest and a sense of order and the color scheme works well for the product.
Excellent

It engages the viewer and it creates an inner sense of order, a balance in the visual experience. Color harmony delivers visual interest and a sense of order.
Typography

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Poor

Fonts used do not demonstrate legibility or readability. Used too many font families.
Fair

Legibiltiy
Readability
Type size and font are somewhat pleasing to the eye.
Used too many font families.
Good

Legibility
Readability
Type Size and font used is some what pleasing to the eye.
Used two font families.
Excellent

Legibility
Readability
Type Size and font used is pleasing to the eye.
Used two font families.
Digital File Prep

Enter criteria description
Poor

Files were not labeled correctly.
Did not provide artwork file or a pdf.
Fair

Files were not labeled correctly.
Provided an artwork file folder and a pdf.
Good

Most files were labeled correctly. Provided an artwork folder and a pdf.
Excellent

All files were labeled correctly. Provided an artwork folder and a pdf.
Design Principles

Poor

Successful design incorporates no sense of the principles and elements to serve the designer's purpose and visual goals.
Fair

Successful design incorporates limited use of the principles and elements to serve the designer's purpose and visual goals.
Good

Successful design incorporates the use of some the principles and elements to serve the designer's purpose and visual goals.
Excellent

Successful design incorporates the use of the principles and elements to serve the designer's purpose and visual goals.
Specifications

Poor

Followed none or few of the specifications provided on task prompt.
Fair

Followed some of the specifications provided on task prompt.
Good

Followed most of the specifications provided on task prompt.
Excellent

Followed all specifications provided on task prompt.



Keywords:
  • Sneaker, Shoe Design

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