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iRubric: Product Services and industry rubric

iRubric: Product Services and industry rubric

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Product Services and industry 
Marketing Plan Assignment
Group work to create a product/service portion of the Pop Stop Business Plan.
Rubric Code: E354BC
By hildetony
Draft
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: (none)

Powered by iRubric Product/Service/Industry
%
  Approaching Standard

0-60 POINTS

1 pts

Average

61-75 POINTS

2 pts

Above Average

76-85 POINTS

3 pts

Indepth

86-100

4 pts

Total Score

(N/A)

Description of product or service
%

Approaching Standard

The product or service is not orginal and is not targeted to a specific market.
Average

The product or service is orginal, could be marketable and may reach its target market.
Above Average

The product or service is orginal and will reach its target market.
Indepth

The product or service is original, very marketable and has a high probablity to successsfully reach its target market.
Total Score
Description of Benefits
%

Decribe benefits of our store, products, future sevices
Approaching Standard

Some conclusions are drawn but no real reasons are given.
Average

Conclusions are pointed out but no reference to research as to why it might be a success.
Above Average

Conclusions are drawn and references to research clearly shows the evolution of the idea.
Indepth

Conclusions are clear. They point specifically to the research with references to why, what and HOW the product/service should be successful.
Total Score
Summarize the Uniqueness
%

Description of Competitors and Us, What makes us Unique
Approaching Standard

The information is disorganized and difficult to understand.
Average

The information is organized, but not easy to understand.
Above Average

Information is organized with well constructed concepts that build on each other and follows the outline.
Indepth

The information is extremely well organized with concepts that work extremely well together and moves towards a successful outcome.
Total Score
Cocept of Business
%

How we will grow, change, adapt to clients
Approaching Standard

Rarely offers information or support and is clearly not a team player.
Average

Usually listens to and shares information with the group.
Above Average

Supports the group and offers meaningful information while at the same time contributing to the workload.
Indepth

Supports all of the efforts of the group and goes above and beyond with respect to workload and contribution.
Total Score
Industry Profile
%

Approaching Standard

The plan attemped to develop a Industry analysis.
Average

The plan contained a Industry however it was unclear in inconclusive.
Above Average

The plan clearily identifies most Strengths, Weaknesses, Opportunities and Threats of the product or service.
Indepth

The plan clearly identifies almost all Strengths, Weakness, Opportunities and Threats of the product or service.
Total Score

%

Approaching Standard
Average
Above Average
Indepth
Total Score

%

Approaching Standard
Average
Above Average
Indepth
Total Score
TOTAL SCORE
%

Approaching Standard
Average
Above Average
Indepth
Total Score

/800




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