5 pts
7 pts
10 pts
10 pts. PPT's and Executive Summary 24H prior to the presentations. Brief but comprehensive synopsis of a marketing mix plan which highlights its key points and is generally adapted for the external stakeholder/audience.
10 pts. Professional quality is key.
10 pts. Brief but comprehensive SWOT which highlights key strengths, weaknesses, opportunities and threats.
10 pts.
10 pts. A fresh marketing mix and macro-implementation strategy (e.g., staffing, monetary considerations, etc.). Members should include their unique/specific STP strategy.
10 pts. GO TO: https://bit.ly/2JDnRmP Engagement, Participation and Attendance (EPA).