iRubric: Political Campaign Messages rubric

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Political Campaign Messages Political Campaign Poster Create political campaign messages as part of a larger campaign project. Rubric Code: E247BBW By tnolfi Ready to use Public Rubric Subject: Social Sciences Type: Project Grade Levels: Undergraduate

Campaign
	Excellent 15 pts	Good 10 pts	Fair 0 pts
Messaging 15	Excellent The campaign messaging is specific. The team crafted clear and compelling messages that communicate the candidate's or issue’s platform. Messages are short, consistent, memorable, and resonate with the target audiences.	Good The campaign messaging is clear. The team crafted compelling messages that communicate some of the candidate's or issue’s platform. Messages lack in some areas, but generally would resonate with the target audiences.	Fair The campaign messaging lacks connection to the candidate's or issue’s platform. Messages lack clarity and consistency.
Writing Style 15	Excellent The summary is a well-organized and reasoned written report. Uses professional language that skillfully communicates meaning to readers with clarity and fluency, and is virtually error-free.	Good The summary is an organized report. Uses professional language that communicates meaning to readers with clarity and fluency, and is virtually error-free, however, some errors are evident.	Fair Summary lack organization. Uses language that sometimes impedes meaning because of errors in usage.
Audience	Excellent Evidence of clear research about target audiences. Articulates the desired behaviors from the target audiences. Demonstration that the team explored how citizens consume information about political campaigns.	Good Evidence of some research about target audiences. Articulates the desired behaviors from the target audiences. Demonstration that the team considered how citizens consume information about political campaigns.	Fair Little evidence research was conducted about target audiences. Did not clearly articulate the desired behaviors of the target audiences. The team did not consider how citizens consume information about political campaigns.