iRubric: NEW PRODUCT ADVERTISEMENT rubric

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NEW PRODUCT ADVERTISEMENT NEW PRODUCT ADVERTISEMENT Students will create an advertisement for a new product that they have created. Advertisements should include content & usefulness of a advertising technique. Students will also provide a sale pitch their knowledge of the advertising technique. Tell WHAT the purpose of the advertisement is. Decide how best you can persuade buyers to purchase your product. Rubric Code: DXBC3AB By alexg14 Ready to use Public Rubric Subject: English Type: Presentation Grade Levels: 9-12

Advertisement/Sales Pitch
	Not Yet Meeting Expectations 1 pts	Below Expectations 2 pts	Meets Expectations 3 pts	Exceeds Expectations 4 pts
Information	Not Yet Meeting Expectations Consumer does not get relevant information about the product. Advertisement does not create enough demand based on the information provided.	Below Expectations Consumer does not get enough relevant information about the product. Advertisement does not create enough demand based on the information provided.	Meets Expectations Consumer gets the relevant information about the product. Advertisement creates enough demand based on the information provided.	Exceeds Expectations Consumer is very well informed and does not need any more information about the product. Advertisement creates a lot of demand based on the information provided.
Advertisement Technique/Skills	Not Yet Meeting Expectations Little variety; not unique; may be messy or full of white noise. Uses no advertising technique to persuade audience.	Below Expectations Print, voice, or visuals are not totally effective; may look as if it was done hurriedly. Uses very little advertising techniques to persuade audience.	Meets Expectations Effective use of a print, voice, or visuals (catches attention, but not right away). Has little use of an advertising technique used in class.	Exceeds Expectations Highly effective use of print, voice, or visuals to grab the buyer's attention. Uses an advertising technique discussed in class.
Overall Design	Not Yet Meeting Expectations Messy/full of white noise; inadequate text or script - either too sparse or too wordy; images missing or too small, uninteresting or unclear	Below Expectations Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Advertisment is not well executed.	Meets Expectations Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Advertisement is well executed.	Exceeds Expectations Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive, audio is appealing. Advertisement is very well executed.