iRubric: Creative Brief - Advertising rubric

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Creative Brief - Advertising Creative Brief - Advertising Assessment of written creative brief. Rubric Code: DX9439A By ruth_e1298 Ready to use Public Rubric Subject: Business Type: Assessment Grade Levels: Undergraduate

Creative Brief Assessment Who. What. When. Where. Why. How.
	Excellent 5 pts	Good 3 pts	Poor 1 pts
WHAT is the Project?	Excellent Brief included clear objectives and goals for client.	Good Brief included objectives and goals for client.	Poor Brief is vague and not developed to the level required. Objective and goal(s) are basic.
WHO is it for? Target Audience	Excellent Strategy included well defined demographics and plan for achieving goal(s).	Good Strategy included some demographics and plan for achieving goal(s).	Poor Demographics was too generic or not available.
WHY this product? Concept	Excellent Concept is unique, memorable approach of achieving goal with the strategy stated.	Good Concept is an accepted approach of achieving goal with the strategy stated.	Poor Concept is not developed.
HOW is it going to be advertised? Media Strategy	Excellent A media strategy was clearly identified.	Good A media strategy was somewhat identified.	Poor A media strategy was not identified.