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iRubric: PERSUASIVE ADVERTISEMENT rubric
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PERSUASIVE ADVERTISEMENT
MAGAZINE ADVERTISEMENT
Students will create an advertisement using persuasive details and emotional appeals, and effective adversiting techniques; complete with logo/photo and word choice. Advertisement should support their position and clearly convey the claim.
Rubric Code:
DC9232
By
ldrofkar
Ready to use
Public Rubric
Subject:
English
Type:
Assignment
Grade Levels:
6-8
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Persuasive Advertisement
Not Yet Meeting Expectations
1 pts
Below Expectations
3 pts
Meets Expectations
4 pts
Exceeds Expectations
5 pts
WORD CHOICE
Not Yet Meeting Expectations
Information about the claim is vague and lacks punch. The ad bores the reader.
Below Expectations
Information does not directly relate to claim; is not completely unique, and could be much more persuasively strong. The ad is good but not great.
Meets Expectations
Information relates directly to claim and catches the reader's attention to persuade them to support the creator's position.
The ad is interesting.
Exceeds Expectations
Slogan relates directly to claim, is uniqueand easily remembered; encourages the reader to support the creator's position right away! The ad is exciting.
GRAPHIC FEATURE/ Images
Not Yet Meeting Expectations
Little variety; not unique; may be messy
Below Expectations
Graphic is not totally effective; may look as if it was done hurriedly
Meets Expectations
Effective use of a graphic feature (catches attention, but not right away)
Exceeds Expectations
Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively
Advertising Technique
Not Yet Meeting Expectations
Claim position evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present
Below Expectations
Claim position is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak, advertising technique is vague or uninteresting
Meets Expectations
Claim position is clear; all important information present; appeals to the appropriate target audience, emotional appeals are present, advertising technique(s) is/are convincing
Exceeds Expectations
Claim position immediately grabs the eye; all important information effectively presented; target audience very clearly evident, ad technique(s) is/are strong and enticing
OVERALL DESIGN
Not Yet Meeting Expectations
Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear. Color? What Color?
Below Expectations
Layout not balanced; images/text unconnected; eye drawn to holes in presentation; illustrations minimally effective (ie: if the illustrations don't connect to claim). Color isn't used to add to the ad.
Meets Expectations
Layout balanced with an adequate amount of white space; claim description complete; illustrations clear. Color is used well.
Exceeds Expectations
Layout simple and balanced with an adequate amount of white space; excellent description of claim in few words; illustrations highly effective. Color is used very effectively.
Keywords:
magazine advertisement, adjectives
Subjects:
English
Types:
Project
Assignment
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