Skip to main content
iRubric: PERSUASIVE ADVERTISEMENT rubric

iRubric: PERSUASIVE ADVERTISEMENT rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
PERSUASIVE ADVERTISEMENT 
MAGAZINE ADVERTISEMENT
Students will create an advertisement using persuasive details and emotional appeals, and effective adversiting techniques; complete with logo/photo and word choice. Advertisement should support their position and clearly convey the claim.
Rubric Code: DC9232
By ldrofkar
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: 6-8

Powered by iRubric Persuasive Advertisement
  Not Yet Meeting Expectations

1 pts

Below Expectations

3 pts

Meets Expectations

4 pts

Exceeds Expectations

5 pts

WORD CHOICE

Not Yet Meeting Expectations

Information about the claim is vague and lacks punch. The ad bores the reader.
Below Expectations

Information does not directly relate to claim; is not completely unique, and could be much more persuasively strong. The ad is good but not great.
Meets Expectations

Information relates directly to claim and catches the reader's attention to persuade them to support the creator's position.
The ad is interesting.
Exceeds Expectations

Slogan relates directly to claim, is uniqueand easily remembered; encourages the reader to support the creator's position right away! The ad is exciting.
GRAPHIC FEATURE/ Images

Not Yet Meeting Expectations

Little variety; not unique; may be messy
Below Expectations

Graphic is not totally effective; may look as if it was done hurriedly
Meets Expectations

Effective use of a graphic feature (catches attention, but not right away)
Exceeds Expectations

Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively
Advertising Technique

Not Yet Meeting Expectations

Claim position evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present
Below Expectations

Claim position is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak, advertising technique is vague or uninteresting
Meets Expectations

Claim position is clear; all important information present; appeals to the appropriate target audience, emotional appeals are present, advertising technique(s) is/are convincing
Exceeds Expectations

Claim position immediately grabs the eye; all important information effectively presented; target audience very clearly evident, ad technique(s) is/are strong and enticing
OVERALL DESIGN

Not Yet Meeting Expectations

Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear. Color? What Color?
Below Expectations

Layout not balanced; images/text unconnected; eye drawn to holes in presentation; illustrations minimally effective (ie: if the illustrations don't connect to claim). Color isn't used to add to the ad.
Meets Expectations

Layout balanced with an adequate amount of white space; claim description complete; illustrations clear. Color is used well.
Exceeds Expectations

Layout simple and balanced with an adequate amount of white space; excellent description of claim in few words; illustrations highly effective. Color is used very effectively.



Keywords:
  • magazine advertisement, adjectives

Subjects:


Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n232