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iRubric: Art and Media - Shoe Design rubric

iRubric: Art and Media - Shoe Design rubric

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Art and Media - Shoe Design 
Art I- Still Life Project
Three parts: Part 1: students will draw a still life model (running shoe) and apply drawing and shading techniques they have learned. Part 2: Students will design their own shoe model, using the techniques learned to render a final drawing that illustrates their understanding of drawing concepts we have studied in class. Part 3: the shoe design is produced together with an ad product, including a logo, a slogan/jingle, and a packing box of their own design.
Rubric Code: DB7WAC
By AlexMaxwell
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 6-8

Powered by iRubric Still life drawing
  1

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2

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3

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4

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Proportion and Space

1

The shoe is not proportionally correct from height to width.
2

The shoe is mostly proportionally correct from height to width.
3

The shoe is proportionally correct.
4

The shoe is proportionally correct. Work illustrates sensitivity to spaces around the shoe (background).
Shading and Shape

1

Small areas of the shoe are shaded and most of it do no reflect the actual contour of the object.
2

Some areas of the shoe are shaded and most of it reflect the actual contour of the object.Evidence of 5-6 values.
3

Highlights reflect actual highlights from shading, and all of them reflect actual contours. Evidence of 6-8 values.
4

Varied range of darks, highlights, and mid tones, reflect the actual contour (shape). Uses shading to create edges and lines (vs. drawing them). Used eraser as shading tool.
Craftsmanship

1

The amount of stray marks, smudges, or paper imperfections detracts from the overall apperance of the lettering.
2

A few stray marks or smudges are evident but do not greatly detract from the overall appearance of the lettering.
3

Presentation of the work is clean and neat with no stray marks, smudges, wrinkles or curled edges of paper.
4

Presentation of the work is exemplary.
Slogan and Logo

1

Slogan is vague and lacks a defined message
Little variety; not unique; may be messy
2

Slogan does not directly relate to product and barely catches the reader's attention
Logo not totally effective; may look as if it was done hurriedly
3

Slogan relates directly to product; slogan is not completely unique, slogan is a bit memorable; can be much stronger
Effective use of logo (catches attention, but not right away)
4

Slogan relates directly to product; unique, easily remembered; incites reader to purchase the product right away!
Highly effective use of logo to grab the reader's attention quickly
EMOTIONAL APPEALS

1

Name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present
2

Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak
3

Product name is clear
and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present
4

Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, emotional appeals are strong and enticing
OVERALL DESIGN

1

Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear
2

Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product
3

Layout balanced with an adequate amount of white space; product description complete; illustrations clear
4

Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective





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