10 pts
9 pts
8 pts
7 pts
Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
Introdution letter to Mr. Inzerillo, our potential investor
Convinces reader that business is sound and has opportunity for success
Basic Description Business Product or Service Legal structure Location & Facilities
Identify Market Segments Customer and Competitor Analysis
Product, Price, Place, Promotion
Organizational Structure Staffing, including job descriptions.
Supporting documents
Keeps the reader's attention Helps make plan visually attractive to reader Created advertisement or business card.
Oral communication