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iRubric: Create a New Breakfast Cereal Project rubric

iRubric: Create a New Breakfast Cereal Project rubric

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Create a New Breakfast Cereal Project 
Create a New Breakfast Cereal Project
You are in charge of a marketing campaign for a new breakfast cereal. You have been asked to create an innovative new breakfast cereal that will be successful in the Australian market place. The new breakfast cereal must support The Australian Guide to Healthy Eating and be suitable to sell in local supermarkets. As a package you need to create: 1. A nutritious breakfast cereal. 2. A breakfast cereal box. 3. A one-page creative brief for the new breakfast cereal. You will develop this new breakfast cereal based on information about the competition, consumer needs and wants and the nutritional aspects of breakfast cereals in a balanced diet. You will be presenting your new breakfast cereal to the class in Week 5 Lesson 9.
Rubric Code: D7B9W5
By lemga001
Ready to use
Public Rubric
Subject: Health  
Type: Project  
Grade Levels: 9-12

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  Components

0 pts

Level 1 (70-76%)

1 pts

Level 2 (77-84%%)

2 pts

Level 3 (85-92%)

3 pts

Level 4 (93-100%)

4 pts

Investigate / Thinking Application

Components

1. Research the Cereal Market: Packaging Research & Food Trends Research
Level 1 (70-76%)

The student created an accurate ‘list’ of at least 5 things on a cereal box. The student at least partly described at least 2 food trends.
Level 2 (77-84%%)

The student created an accurate ‘list’ of at least 6 things on a cereal box. The student at least partly described at least 3 food trends.
Level 3 (85-92%)

The student created an accurate ‘list’ of at least 7 things on a cereal box. The student fully described at least 3 food trends.
Level 4 (93-100%)

The student created an accurate ‘list’ of at least 10 things on a cereal box. The student fully described at least 4 food trends.
Investigate / Thinking Application

Components

2. Research the Cereal Market: Packaging Research, Ingredients Research & Food Trends Research
Level 1 (70-76%)

Only some of the research was completed. Some information may not be accurate. More research would be needed for the development of the breakfast cereal.
Level 2 (77-84%%)

Most of the research was completed and with accurate information. The student has found some information for the development of the breakfast cereal
Level 3 (85-92%)

All of the research was completed and with accurate information. The student has found some interesting information for the development of the breakfast cereal
Level 4 (93-100%)

All of the research was completed and with accurate information. The student has found lots of interesting information for the development of the breakfast cereal
Investigate / Thinking Application

Components

3. Research the Cereal Market: Competitor Research
Level 1 (70-76%)

Only some of the questions were completed. Some of the information may not be accurate. At least 7 different packaging and design ideas have been listed.
Level 2 (77-84%%)

Most of the questions were completed and with mostly accurate information. At least 10 different packaging and design ideas have been listed.
Level 3 (85-92%)

All of the questions were completed and with mostly accurate information. At least 12 different packaging and design ideas have been listed.
Level 4 (93-100%)

All of the questions were completed accurately and thoroughly. At least 15 different packaging and design ideas have been listed.
Investigate / Thinking Application

Components

4. Make a Creative Brief
Level 1 (70-76%)

Some sections of the creative brief may be missing. The descriptions within each section may not be thorough.
Level 2 (77-84%%)

All 8 sections were at least attempted. The description of the target market uses more than just 1 variable (example, age). The descriptions within each section may not be fully thorough.
Level 3 (85-92%)

All 8 sections were completed. The description of the target market uses more than just 1 variable (example, age). The student has picked a reasonable ‘key benefit’. The ‘big idea’ is well thought out and creative. The descriptions within each section are thorough.
Level 4 (93-100%)

All 8 sections were completed. The description of the target market uses more than just 2 variables (example, age). The student has picked very good ‘key benefit’. The ‘big idea’ is very well thought out and very creative. The descriptions within each section are very thorough.
Design Creative Brief

Components

5. Make a Creative Brief
Level 1 (70-76%)

The creative brief is not written well. A designer would not necessarily understand what kind of design was being created.
Level 2 (77-84%%)

The creative brief is written with some mistakes. A designer could still understand what kind of design was being created.
Level 3 (85-92%)

The creative brief is written well, such that a designer could understand what kind of design was being created.
Level 4 (93-100%)

The creative brief is a well written polished piece, such that a company could easily understand what kind of design was being created.
Design Cereal Box

Components

6. Make the Cereal Box Prototype
Level 1 (70-76%)

At least 2 sides were designed, printed and secured on the box. The designs were mostly finished with only a handful of missing or incomplete elements.
Level 2 (77-84%%)

At least 4 sides were designed, printed and secured on the box. The designs were mostly finished with only a handful of missing or incomplete elements.
Level 3 (85-92%)

All 6 sides were designed, printed and secured on the box. The designs were mostly finished with few missing or incomplete elements.
Level 4 (93-100%)

All 6 sides were designed, printed and secured on box. The designs were completely finished.
Make Cereal Box

Components

7. Make the Cereal Box Prototype
Level 1 (70-76%)

The cereal box was not creatively designed. Little effort and attention to detail is evident.
Level 2 (77-84%%)

The cereal box was designed with some creativity. Some effort and attention to detail is evident.
Level 3 (85-92%)

The cereal box was creatively designed. Substantial effort and attention to detail is evident.
Level 4 (93-100%)

The cereal box was creatively designed. Substantial effort and attention to detail is evident.
Make a nutritious cereal

Components

8. Make the nutritious breakfast cereal and recipe.
Level 1 (70-76%)

The cereal contains over 10 ingredients and would not support the Australian Guide to Healthy Eating. The cereal is not low in sugar, salt and fat. The cereal may contain artificial colours, flavours or nuts. The cereal would be somewhat appealing to customers and would possibly not sell in the Australian market.
Level 2 (77-84%%)

The cereal contains over 10 ingredients and would mostly support the Australian Guide to Healthy Eating. The cereal is not low in sugar, salt and fat. The cereal may contain artificial colours, flavours or nuts. The cereal would be somewhat appealing to customers and would sell in the Australian market.
Level 3 (85-92%)

The cereal contains 10 ingredients and would mostly support the Australian Guide to Healthy Eating. The cereal is not low in sugar, salt and fat. The cereal does not contain any artificial colours, flavours or nuts. The cereal would be somewhat appealing to customers and would sell in the Australian market.
Level 4 (93-100%)

The cereal contains 10 ingredients and supports the Australian Guide to Healthy Eating. The cereal is low in sugar, salt and fat. The cereal does not contain any artificial colours, flavours or nuts. The cereal would be very appealing to customers and successful in the Australian market.
Application

Components

9. Time / Effort
Level 1 (70-76%)

Class time was not used wisely and students put on no additional time / effort at home.
Level 2 (77-84%%)

Class time was not always used wisely, but students did some additional work at home
Level 3 (85-92%)

Class time was used wisely. Student could have put in more time and effort at home.
Level 4 (93-100%)

Class time was used wisely. Much time and effort went into the planning and design. It was clear the student worked at home as well as school.
Application

Components

10. Creativity
Level 1 (70-76%)

Student has not made attempt to meet the requirements of this project assignment.
Level 2 (77-84%%)

There is little evidence of creativity, but the students have done the assignment.
Level 3 (85-92%)

Student personality comes through in parts of the project assignment.
Level 4 (93-100%)

Student has applied techniques in a way that is totally his / her own. The student personality voice comes through.
Evaluation

Components

11. Self-evaluation
Level 1 (70-76%)

The student has not completed the self-evaluation and has only answered some questions. The student presented the breakfast cereal to the class and did not reflect on any processes.
Level 2 (77-84%%)

The student has not completed the self-evaluation and has only answered some questions. The student presented the breakfast cereal to the class and only reflected on one or two processes.
Level 3 (85-92%)

The student has completed the self-evaluation and answered all questions. The student presented the breakfast cereal to the class and only reflected on one or two of the processes.
Level 4 (93-100%)

The student has completed the self-evaluation well and answered all questions. The student presented the breakfast cereal to the class and reflected on the investigate, design and make process.



Keywords:
  • cereal box


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