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iRubric: MAGAZINE ADVERTISEMENT rubric
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MAGAZINE ADVERTISEMENT
MAGAZINE ADVERTISEMENT
Students will create a magazine advertisement promoting their invention using persuasive details, two identified advertising propraganda techniques and vivid adjectives. Advertisement should be for an original product (in other words, don't draw an ad for the latest Nike style...). Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.
Rubric Code:
D77CCA
By
wermuth
Ready to use
Public Rubric
Subject:
English
Type:
Project
Grade Levels:
6-8
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Invention Advertisement
Unacceptable
10 pts
Acceptable
15 pts
Very Good
20 pts
Excellent
25 pts
ADJECTIVES
Unacceptable
Little variety in use of adjectives; may be messy
Acceptable
Variety of adjectives not totally effective; may look as if it was done hurriedly
Very Good
Effective use of adjectives (catches attention, but not right away)
Excellent
Highly effective use of adjectives to grab the reader's attention quickly
IMPORTANT INFORMATION
Unacceptable
Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience
Acceptable
Product name is clear; some details missing; appeals to the appropriate target audience
Very Good
Product name is clear
and attractive; all important information present; appeals to the appropriate target audience
Excellent
Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
OVERALL DESIGN
Unacceptable
Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear
Acceptable
Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)
Very Good
Layout balanced with an adequate amount of white space; product description complete; illustrations clear
Excellent
Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective
PROPAGANDA TECHNIQUES
Unacceptable
No propaganda techniques have been used in the advertisement
Acceptable
One type of propaganda technique has been used in the advertisement
Very Good
Two different types of propaganda techniques have been used in the advertisement
Excellent
More than two different propaganda techniques have been used in the advertisment
Keywords:
magazine advertisement, adjectives, advertising techniques
Subjects:
English
Types:
Project
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