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Persuasive Speech 
Persuasive Speech
Speech 1- Public Speaking
Rubric Code: D59WX5
By ccignarella
Draft
Public Rubric
Subject: Communication  
Type: Presentation  
Grade Levels: Undergraduate

Powered by iRubric Persuasive Speech
  Excellent (A)

Exceeds the expectations

4 pts

Pretty Good (B)

Students had clear process. Easily defined steps and VA used appropriately.

3 pts

Average (C)

Students had the process but lacked VA.

2 pts

Developing (D)

Student presentation did not follow the assignment.

1 pts

Attention Getter

Excellent (A)

Gains audience interest using (shocking statement, short story, statistic etc.). Draws listener's attention, linking to audience values, and connects to the topic.
Pretty Good (B)

Attention getter stated, needed to clarify values of audience. Needed a stronger connection with the speech.
Average (C)

Speaker began with specific goal and gave no clear audience orientation.
Developing (D)

Speech lacks attention getter.
No audience interaction or involvement.
Speaker Audience Tie

Excellent (A)

Clearly connects the topic with the audience. Speaker uses a personal pronoun to connect audience with topic. Use of audience analysis is reflected in topic choice and understanding of audience needs.
Pretty Good (B)

Topic is related to audience but hard to clearly separate. Speaker shows little connection to audience needs or interest.
Average (C)

Data is provided to link to the audience, but not stated in an organized manner.
Developing (D)

Speaker must link the topic with the class members interest. Must use the information learned from previous class speeches to engage the audience.
Establish Credibility

Excellent (A)

Speaker clearly states the personal connection to the topic and themselves in the introduction. Easy to identify why the speaker has chosen this topic.
Pretty Good (B)

Credibility is inferred from what the speaker is stating, but they don't directly state it.
Average (C)

Speaker depends on resources to establish their link in the introduction without showing their personal connection.
Developing (D)

Speaker must use a clear statement of why they are speaking on this topic.
Proposition

Excellent (A)

Proposition clearly stated with preview of main points in the body.
Position is stated.
Follows a narrow and manageable focus.
Pretty Good (B)

Proposition is inferred, but not directly stated or too broad. Main points in the introduction are not connected to the main points in the body.
Average (C)

States position on issue but moves directly into the body of the speech.
Developing (D)

Speaker must clarify proposition statement so that it connect to the body of the speech. Material must be narrow and manageable.
Organization

Excellent (A)

Uses appropriate
organizational pattern appropriate for persuasive speech. Clear separation of claims and facts using effective transition statements
Pretty Good (B)

Persuasive pattern went straight to evidence without the use of claims.
Transitions were lacking. Needed to better separate the different parts of the speech: intro, body, and conclusion.
Average (C)

Speech only seemed to focus on just a problem and solution.
Developing (D)

Not prepared according to the assignment. Speaker needed to choose a more appropriate pattern for persuasion. Transitions needed to clarify the message.
Support (X2)

Excellent (A)

Speech user solid arguments to support claims. Uses a wide variety of evidence based on valid evidence from authorities, statistics, examples etc. Employs ethos, logos and pathos.
Pretty Good (B)

Support is stated but not explained with additional evidence. Needs to use diverse type of reasoning. Only uses two of three: ethos, logos, and pathor.
Average (C)

Makes claims with poor evidence. Contains fallacy of reasoning. Only uses one of three: ethos, logos, and pathos.
Developing (D)

Arguments need strong support that comes from a large sample size which is more convincing. Need to vary types of reasoning to avoid fallacy with reasoning. Must employ all parts of ethos, logos, and pathos.
Sources Credibility (X5)

Excellent (A)

Citation includes five distinct sources which include, author, source, title, and date in oral citation. Sources must be valid using school databases and diversity of resources.
Pretty Good (B)

Cited five sources incompletely. Missed citation of all the the facts. Sources came from pretty similar places.
Average (C)

Support not evenly balanced. Cited only three sources. Citations were from less credible places.
Developing (D)

Need to identify and cite sources to become a believable speaker.
Needed to create stronger credibility with sources.
Counter Argument (X2)

Excellent (A)

Skillfully refutes one counterargument.
Follow the 3 step model state argument, agree, disagree and support with evidence.
Pretty Good (B)

Employs counterargument in two of three step model. Needs more support.
Average (C)

Only addresses the argument and fail to follow through on the the other two steps.
Developing (D)

Speaker must state and refute the argument. Must follow all parts of 3 step model state argument, agree, disagree and support with evidence.
Body Language

Excellent (A)

Comfortable delivery. Effective use of eye contact covering about 85% of the talk scanning the entire audience.
Effective use of note cards.
Extemporaneous delivery.
Pretty Good (B)

Fluent manner of delivery.
Seemed nervous.
Little movement.
Fair eye contact glanced at notes a bit.
Needed one more practice.
Average (C)

Reasonable eye contact.
Remained behind the podium.
Little or no movement.
Needed to practice a few more times.
Developing (D)

Read from a script or memorized.
No audience interaction.
Clearly unprepared.
Vocal Message

Excellent (A)

Confident delivery, speaker appeared natural and conversational with no verbal pauses.
Lively facial interaction.
Energetic, enthusiastic voice matched the tone of the topic. Excellent volume and great variation of pitch.
Pretty Good (B)

Delivered in a fluent confident manner. Seemed natural, conversational although slightly nervous & or uneasy.
Minimal use of vocalized fillers.
Average (C)

Speech delivered in in a matter of fact here is what you need to know.
Speech could be improved with greater practice which would reduce the vocalized filler.
Developing (D)

Speech was very difficulty to follow. Sounds were confusing and difficult to make out the intended message.
Speaker needed to add more energy.
No audience interaction or involvement.
Conclusion

Excellent (A)

Conclusion show draw to close with a summary, restate the importance of the topic, audience appeal, and call to act.
Pretty Good (B)

Conclusion only has 3 of four parts of the conclusion. Moderate call to act.
Average (C)

Conclusion incomplete missing half the information. Call to act is missing.
Developing (D)

Speech ends without any real conclusions. Does
not cover four parts of conclusion.
Visual Aids

Excellent (A)

Visual Aids were proper size 20 X25 foam board or power point.
Images focused on one visual with key phrases.
Images were covered until the proper time and then recovered after the use.
Pretty Good (B)

Pictures were shown at the right time.
Visual Aid uses full sentences versus key words.
Average (C)

Multiple pictures were shown at the same time. It made it hard to distinguish the visuals. importance.
VA was passed around the class.
Developing (D)

VA was not used
VA was forgotten.
VA was passed around the class.
Writing must focus on key words.
Adhered to time limits.

Excellent (A)

Speech was within 5- 7 minutes with 30 second grace.
Pretty Good (B)

Speech was 30 seconds over under the 5-7 minute time limit.
Average (C)

1 minute over or under the 5-7 minute time limit.
Developing (D)

Speech did not adhere to the standard coming in 2 minutes under the 5-7 minute limit.
Held attention & persuaded

Excellent (A)

Topic cleared addressed the interest of the audience as all members were engaged.
Persuaded majority of audience.
Pretty Good (B)

Speech effectively reached about 75% of the audience. Persuaded about 75% of audience.
Average (C)

Speech captivated only about 50% of the audience. Persuaded only 50%.
Developing (D)

Speech had no connection to the audience. Speech unable to move the audience to act.




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