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iRubric: PBL #2: Advertisement PowerPoint Rubric

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PBL #2: Advertisement PowerPoint Rubric Project 2 Marketing Plan Rubric Code: D583X7 By gjn2000 Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Advertising campaign
	Insufficient 0 pts	Good 3 pts	Proficient 4 pts	Excellent 5 pts
Paragrah Summary	Insufficient The paper did not summarize the previous paper.	Good Some aspects of the previous paper were summarized.	Proficient Most of the aspects of the previous paper were summarized.	Excellent The paper contains one or two full paragraphs summarizing the previous paper.
Method of Execution and evaluation	Insufficient	Good	Proficient The paper contains three to four full paragraphs proposing a method for execution and evaluation of an advertising campaign. Including concept, slogan, and Justification.	Excellent The paper contains four to five full paragraphs proposing a method for execution and evaluation of an advertising campaign. Including concept, slogan, and Justification.
Feasibilty of the campaign	Insufficient Few of the aspects of the budget and allocations are accurate and feasible.	Good Some of the aspects of the budget and allocations are accurate and feasible.	Proficient Most aspects of the budget and allocations are accurate and feasible.	Excellent The budget and allocations are accurate and feasible.
advertising and marcom goals	Insufficient The paper does not describe how your advertising campaign relates to your marketing and communication objectives.	Good The paper contains one to two full paragraphs with a poor description on how your advertising campaign relates to your marketing and communication objectives.	Proficient The paper contains two to three full paragraphs with a good description on how your advertising campaign relates to your marketing and communication objectives.	Excellent The paper contains three to four full paragraphs with a excellent and careful description on how your advertising campaign relates to your marketing and communication objectives.
Slogan and justification.	Insufficient The slogan was not effective in describing and selling the product. There was no legitimate justification.	Good The slogan was mildly effective in describing and selling the product. It was somewhat justified.	Proficient The slogan was good, but can be better. It was justified fairly well.	Excellent The slogan was very effective in describing and selling the product. It was also clearly justified.
Story Board or Internet ad	Insufficient Story board is unoriginal, copied, and an existing ad with no changes. Internet ad is unoriginal, copied, or an existing ad with no changes. No story board or ad at all.	Good Story board has 4 slides, sloppily hand drawn, black and white, and does not show a great deal of creativity and originality. Internet ad is black and white, sloppily drawn and and is not original or creative.	Proficient Story board has 5 slides, full color, and shows a great deal of creativity and originality. Internet ad is full color, designed and is highly creative.	Excellent Story board has 6 slides, full color, and shows a great deal of creativity and originality. Internet ad is full color, designed and is highly creative.
Spelling, Grammer and Creativity
Spelling and Grammer	Insufficient - Paper contains numerous grammatical, punctuation and spelling errors. - Language lacks clarity or includes the use of some jargon or conversational tone.	Good - Paper contains few grammatical, punctuation and spelling errors. - Language lacks clarity or includes the use of some jargon or conversational tone.	Proficient	Excellent - Rules of grammar, usage, and punctuation are followed; spelling is correct. - Language is clear and precise; sentences display consistently strong, varied structure.
Creativity	Insufficient There was no relevance between the product and the creativity. No new product was created.	Good There was little relevance between the product and the creativity. Product had minor adjustments to an existing product.	Proficient Creativity was average, related to the product. Project had major adjustments to an existing product.	Excellent There was above average creativity and thought put into the product. Product exhibited a brand new concept, design, and usage.

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