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iRubric: Business Plan Project Rubric

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Business Plan Project Rubric Business Plan Project Rubric A business plan for a single business concept Rubric Code: D57686 By ssteele2415 Ready to use Public Rubric Subject: Business Type: Assignment Grade Levels: (none)

Business Plan & Presentation
	None 0 pts	Poor 6 pts	Good 8 pts	Excellent 10 pts	Total (N/A)
Executive Summary 10 pts Convinces reader that this business concept is sound and has opportunity for success. Includes business objectives, company mission, and specific supporting references.	None This section does not meet standards or is non existent.	Poor Does not meet many expectations. No details are provided, required elements are missing, and supporting references are vague.	Good Meets Expectations. Provides a solid summary, required elements, and specific supporting references.	Excellent Meets or Exceeds Highest Expectations Provides an extremely strong summary and uses specific references with additional support. Clearly outlines the company objectives and mission.	Total Executive Summary Points Awarded:
Company Description 10 pts Describes business in detail. Includes company ownership details, a summary of the start-up costs, and the company location and facilities.	None This section does not meet standards or is non existent.	Poor Does not meet many expectations Required elements are not clear or missing.	Good Meets Expectations Required elements are described well.	Excellent Meets or Exceeds Expectations. Required elements are explained in-detail with supporting information.	Total Company Description Points Awarded:
Products and Services 10 pts Describes products and services in detail. Includes product and service detail, unique characteristics of the product/service, product development stage, pricing, and a comparison to similar products and services offered by the competition.	None This section does not meet standards or is non existent.	Poor Does not meet many expectations Required elements are not clear or missing.	Good Meets Expectations Required elements are described well.	Excellent Meets or Exceeds Expectations. Required elements are explained in-detail with supporting information.	Total Products and Services Points Awarded:
Market Analysis 10 pts SWOT Analysis(Strength,Weaknesses, Opportunities, Threats.) Identify Market and Market Segments, Demographic Competitive Analysis, Market trends and potential, Market share goals, and a target customer profile.	None This section does not meet standards or is non existent.	Poor Does not meet many expectations Details of SWOT not covered, some details on additional requirements are absent.	Good Meets Expectations Most details of SWOT are covered, details additional required elements are included.	Excellent Meets or Exceeds Highest Expectations All details of SWOT are covered, details on additional requirements are identified. Additional info is provided.	Total Market Analysis Points Awarded:
Marketing Plan 10 pts Provides methods of promotion, identification of prospective customers, channels of distribution, sales force compensation, types of sales promotion and advertising, and where / when promotional efforts will take place. Includes a comparison of marketing policies to those of the competition.	None This section does not meet standards or is non existent.	Poor Does not meet many expectations Required elements are not clear or missing.	Good Meets Expectations Required elements are described well.	Excellent Meets or Exceeds Expectations. Required elements are explained in-detail with supporting information.	Total Marketing Plan Points Awarded:
Management Plan 10 pts Provides management details and structure, to include: members of the menegement team and their skills and experience, ownership, vacant positions, employee selection and compensation, style of management, employee training, and the time frame to staff the organization.	None This section does not meet standards or is non existent.	Poor Does not meet many expectations Required elements are not clear or missing.	Good Meets Expectations Required elements are described well.	Excellent Meets or Exceeds Expectations. Required elements are explained in-detail with supporting information.	Total Management Plan Points Awarded:
Operations 10 pts Operating overview, to include: production methods, facilities, plant layout, quality and inventory control, environmental impacts, labor requirements, production costs, critical production materials, and supply sources.	None This section does not meet standards or is non existent.	Poor Does not meet many expectations Required elements are not clear or missing.	Good Meets Expectations Required elements are described well.	Excellent Meets or Exceeds Expectations. Required elements are explained in-detail with supporting information.	Total Operations Points Awarded:
Financials 10 pts Start-up Costs, equipment (capital required), 2 years of projections, variable and fixed costs are outlined, break even. Estimated incoming cash flow & Profits	None This section does not meet standards or is non existent.	Poor Does not meet many expectations. Start up costs are unrealistic or incomplete.	Good Meets Expectations Start-up Costs, equipment (capital required), 2 years of projections and break even are provided. Estimated first year incoming cash flow and profit margins have potential.	Excellent Meets or Exceeds Highest Expectations Start-up Costs, equipment (capital required), 2 years of projections and break even are provided. Estimated first year incoming cash flow and profit margins appear realistic and achievable.	Total Financials Points Awarded:
Verbal Presentation 10 pts Describes overview of business, provides details from all written categories, Speaks clearly, meets time limit expectations, professionally presented	None This section does not meet standards or is non existent.	Poor The presentation is not clear and the presenter does not seem to know the information	Good Describes overview of business, provides details from all written categories, Speaks clearly, meets time limit expectations, professionally presented	Excellent Professionally presented The presentation is a convincing display. Describes overview of business, provides details from all written categories, Speaks clearly, meets time limit expectations, professionally presented	Total Verbal Presentation Points Awarded:
Written Plan 10 pts Professionaly presents all required elements of the business plan in written format. Uses proper grammer and technical language. Presentation is well-organized, and easy to read.	None This section does not meet standards or is non existent.	Poor The paperis not clear and the writer does not outline and describe the required elements.	Good Describes overview of business, provides required details from all categories, plan is written clearly with proper grammer usage, and plan is well organized.	Excellent Professionally presented written plan. The plan is convincing, all required elements are described with detail, plan is well-organized, and there are few grammer mistakes.	Total Written Plan Points Awarded: TOTAL SCORE:

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