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iRubric: Advertising Project rubric
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Advertising Project
Advertising Project
Create your own ad!
Rubric Code:
D29557
By
ODoherty
Ready to use
Public Rubric
Subject:
English
Type:
Project
Grade Levels:
(none)
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Desktop Mode
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You're the advertiser!
Poor
1 pts
Fair
2 pts
Good
3 pts
Creativity
Poor
Your compaign shows limited creativity and would be confusing to the consumer. There is no direct audienc targeted.
Fair
Your campaign shows creativity, but I am not sure that it would target any specific audience to buy it.
Good
Your campaign is interesting! It is an eye-catching display that would persuade any targeted consumer to buy your product.
Knowledge of Topic
Poor
You understand the concepts of the five kinds of advertising but appear to be confused in how to use them for creating an ad.
Fair
You understand the five kinds of advertising, but show of a lack of knowledge at how to target specific audiences.
Good
You show a clear understanding of the kinds of advertising and display firm knowledge of how persuaion works.
Presentation
Poor
You were unable to present your ad and answer questions that were asked of you. There was a lack of preparation for your presentation and ad.
Fair
You were able to present your ad, but you showed some confusion when it came to answering questions.
Good
You presented your ad confidently and were able to answer the questions that were posed with no difficulty.
Subjects:
English
Types:
Project
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