iRubric: Advertising Project rubric

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Advertising Project Advertising Project Create your own ad! Rubric Code: D29557 By ODoherty Ready to use Public Rubric Subject: English Type: Project Grade Levels: (none)

You're the advertiser!
	Poor 1 pts	Fair 2 pts	Good 3 pts
Creativity	Poor Your compaign shows limited creativity and would be confusing to the consumer. There is no direct audienc targeted.	Fair Your campaign shows creativity, but I am not sure that it would target any specific audience to buy it.	Good Your campaign is interesting! It is an eye-catching display that would persuade any targeted consumer to buy your product.
Knowledge of Topic	Poor You understand the concepts of the five kinds of advertising but appear to be confused in how to use them for creating an ad.	Fair You understand the five kinds of advertising, but show of a lack of knowledge at how to target specific audiences.	Good You show a clear understanding of the kinds of advertising and display firm knowledge of how persuaion works.
Presentation	Poor You were unable to present your ad and answer questions that were asked of you. There was a lack of preparation for your presentation and ad.	Fair You were able to present your ad, but you showed some confusion when it came to answering questions.	Good You presented your ad confidently and were able to answer the questions that were posed with no difficulty.