iRubric: BUS171:SLO#1: Marketing Plan rubric

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BUS171:SLO#1: Marketing Plan BUS170:SLO#3: New Business Conduct research, prepare and defend a marketing plan for a proposed business using guidelines discussed in class. Rubric Code: D27C8B By tseverance Ready to use Public Rubric Subject: Business Type: Project Grade Levels: (none)

Marketing Plan
	Poor (F) 8 pts	Fair (D) 11 pts	Good (C) 14 pts	Very Good (B) 17 pts	Excellent (A) 20 pts
Target Mkt & Competitive Analysis	Poor (F)	Fair (D)	Good (C)	Very Good (B)	Excellent (A)
Product Strategy	Poor (F)	Fair (D)	Good (C)	Very Good (B)	Excellent (A)
Pricing Strategy	Poor (F)	Fair (D)	Good (C)	Very Good (B)	Excellent (A)
Promotion Strategy	Poor (F)	Fair (D)	Good (C)	Very Good (B)	Excellent (A)
Distribution & Location Strategy	Poor (F)	Fair (D)	Good (C)	Very Good (B)	Excellent (A)